Brandwave

ASUS vs NVIDIA:Which is more popular?

In September 2026, NVIDIA had more branded searches than ASUS among computer chip and graphics card brands in New Zealand. NVIDIA had about 16,100 branded searches, while ASUS had 7,090. NVIDIA made up 59.5% of all computer chip and graphics card brand searches we track, and ASUS accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about computer chip and graphics card brands, NVIDIA appeared in four of the five answers and ASUS in three. NVIDIA was mentioned before ASUS in every answer that named either.

Among computer chip and graphics card brands in New Zealand in September 2026

Who do people search for more?

NVIDIA, about 2 searches for every 1 for ASUS

NVIDIA 16.1K searchesASUS 7.1K searches

Who does AI mention more?

NVIDIA, mentioned in 4 of 5 answers, ASUS in 3

NVIDIA in 4 of 5ASUS in 3 of 5

Who does AI recommend more?

NVIDIA, named ahead of ASUS in 4 of 4 answers

NVIDIA first in 4ASUS never first

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Top computer chip and graphics card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NVIDIA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NVIDIA was listed before ASUS in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AMD1st
  2. Intel2nd
  3. NVIDIA3rd
  4. ASUS4th
  5. MSI5th
  6. Corsair6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NVIDIA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about computer chip and graphics card brands

5 answers

  • Asked ChatGPT

    “Which computer chip and graphics card brand should I buy in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA

  • Asked ChatGPT

    “What are the best computer chip and graphics card brands in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI

  • Asked ChatGPT

    “What's the best computer chip and graphics card brand in New Zealand for pc builds?”

    1. 1AMD
    2. 2NVIDIA
    3. 3Intel
    4. 4ASUS
    5. 5MSI

  • Searched Google, AI Overview

    “computer components nz”

    1. 1AMD
    2. 2Intel

  • Searched Google, AI Overview

    “pc component brands”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI
    6. 6Corsair

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ASUS or NVIDIA more popular in search?

This chart shows how often people search Google for ASUS and NVIDIA by name. Each line represents a brand's share of searches for all six computer chip and graphics card brands we track, month by month, from searches in New Zealand.

ASUS and NVIDIA among computer chip and graphics card brands in New Zealand, by month

Share of searches by month for NVIDIA, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthNVIDIAASUSCorsairAMDIntelMSI
Oct 202564%22.7%5.7%4.8%2.7%0.06%
Nov 202571.6%18.5%4.7%3.5%1.7%0.07%
Dec 202558.4%24.2%9.1%5.6%2.6%0.07%
Jan 202660.6%23.8%7.5%5.2%2.8%0.09%
Feb 202658.9%27.3%6.9%4.5%2.5%0.04%
Mar 202656.6%28.1%6.5%5.6%3.1%0.07%
Apr 202658.2%25.9%7.3%5.3%3.3%0.08%
May 202666.2%21.7%5%4.5%2.5%0.06%
Jun 202659.4%25.9%6.1%5.5%3%0.04%
Jul 202656.2%28.4%6.4%6.4%2.6%0.04%
Aug 202658.3%27.4%6.1%5.3%2.8%0.04%
Sep 202659.5%26.2%5.9%5.8%2.5%0.07%

How has the ASUS and NVIDIA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand computer chip and graphics card brands in September 2026?

2 changes

  1. In September 2026, NVIDIA gained share of searches among computer chip and graphics card brands in New Zealand, from 58.3% to 59.5%.

  2. In September 2026, ASUS lost share of searches among computer chip and graphics card brands in New Zealand, from 27.4% to 26.2%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using ASUS’s and NVIDIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

11 branded search terms

  • asus
  • asus chrome
  • asus monitor
  • asus proart
  • asus rog
  • asus tuf
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus zenbook
  • asus zenbook 14

NVIDIA

11 branded search terms

  • geforce
  • geforce experience
  • nvidia
  • nvidia control panel
  • nvidia cpu
  • nvidia geforce
  • nvidia geforce experience
  • nvidia gpu
  • nvidia graphics card
  • nvidia shield
  • rtx

How the Brand Demand Index is measured

Other head-to-heads among computer chip and graphics card brands

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