Brandwave

How popular isIntel?

In September 2026, people searched for Intel by name about 680 times in New Zealand, a 20% decrease from the previous year. These searches made up 2.5% of all New Zealand computer chip and graphics card brand searches, placing Intel fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about computer chip and graphics card brands, Intel appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Intel is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. NVIDIAShare of searches 59.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ASUSShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CorsairShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. AMDShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IntelShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top computer chip and graphics card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intel appeared in all five answers. Intel is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AMD1st
  2. Intel2nd
  3. NVIDIA3rd
  4. ASUS4th
  5. MSI5th
  6. Corsair6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NVIDIA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corsair1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about computer chip and graphics card brands

5 answers

  • Asked ChatGPT

    “Which computer chip and graphics card brand should I buy in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA

  • Asked ChatGPT

    “What are the best computer chip and graphics card brands in New Zealand?”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI

  • Asked ChatGPT

    “What's the best computer chip and graphics card brand in New Zealand for pc builds?”

    1. 1AMD
    2. 2NVIDIA
    3. 3Intel
    4. 4ASUS
    5. 5MSI

  • Searched Google, AI Overview

    “computer components nz”

    1. 1AMD
    2. 2Intel

  • Searched Google, AI Overview

    “pc component brands”

    1. 1AMD
    2. 2Intel
    3. 3NVIDIA
    4. 4ASUS
    5. 5MSI
    6. 6Corsair

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which computer chip and graphics card brands compete with Intel?

Intel against computer chip and graphics card brands in New Zealand, by month

Share of searches by month for NVIDIA, ASUS, Corsair, AMD, Intel. The figures are in the table below the chart.

View monthly share of searches table
MonthNVIDIAASUSCorsairAMDIntelMSI
Oct 202564%22.7%5.7%4.8%2.7%0.06%
Nov 202571.6%18.5%4.7%3.5%1.7%0.07%
Dec 202558.4%24.2%9.1%5.6%2.6%0.07%
Jan 202660.6%23.8%7.5%5.2%2.8%0.09%
Feb 202658.9%27.3%6.9%4.5%2.5%0.04%
Mar 202656.6%28.1%6.5%5.6%3.1%0.07%
Apr 202658.2%25.9%7.3%5.3%3.3%0.08%
May 202666.2%21.7%5%4.5%2.5%0.06%
Jun 202659.4%25.9%6.1%5.5%3%0.04%
Jul 202656.2%28.4%6.4%6.4%2.6%0.04%
Aug 202658.3%27.4%6.1%5.3%2.8%0.04%
Sep 202659.5%26.2%5.9%5.8%2.5%0.07%

  1. 1.NVIDIA

    59.5%

    Held 1st. 16.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.

  2. 2.ASUS

    26.2%

    Held 2nd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.1 points.

  3. 3.Corsair

    5.9%

    Held 3rd. 1.6K estimated branded searches, -7.5% vs prior month. Share -0.2 points.

  4. 4.AMD

    5.8%

    Held 4th. 1.6K estimated branded searches, +4.7% vs prior month. Share +0.5 points.

  5. 5.Intel

    2.5%

    Held 5th. 680 estimated branded searches, -15% vs prior month. Share -0.3 points.

  6. 6.MSI

    0.07%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Intel and its closest rivals

Every comparison with Intel

4 comparisons

How has branded search demand for Intel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intel in New Zealand fell from 850 to 680.
  • Across the 12 months ending September 2026, Intel’s share of searches among computer chip and graphics card brands in New Zealand peaked at 3.3% in April 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for New Zealand computer chip and graphics card brands in September 2026?

3 changes

  1. In September 2026, NVIDIA gained share of searches among computer chip and graphics card brands in New Zealand, from 58.3% to 59.5%.

  2. In September 2026, ASUS lost share of searches among computer chip and graphics card brands in New Zealand, from 27.4% to 26.2%.

  3. Estimated monthly branded searches for Intel in New Zealand fell 20% over 12 measured months, from 850 to 680 in September 2026.

How are Intel’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Intel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intel arc
  • intel core
  • intel cpu
  • intel gpu
  • intel graphics card
  • intel processor

Do you work for Intel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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