Intel vs MSI:Which is more popular?
In September 2026, Intel had more branded searches than MSI among computer chip and graphics card brands in New Zealand. Intel had about 680 branded searches, while MSI had 20. Intel made up 2.5% of all computer chip and graphics card brand searches we track, and MSI accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about computer chip and graphics card brands, Intel appeared in all five answers and MSI in three. Intel was mentioned before MSI in every answer.
Who do people search for more?
Intel, about 34 searches for every 1 for MSI
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Top computer chip and graphics card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intel appeared in all five answers. MSI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Intel was listed before MSI in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Intel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NVIDIA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corsair1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about computer chip and graphics card brands
5 answers
Asked ChatGPT
“Which computer chip and graphics card brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best computer chip and graphics card brands in New Zealand?”
Asked ChatGPT
“What's the best computer chip and graphics card brand in New Zealand for pc builds?”
Searched Google, AI Overview
“computer components nz”
Searched Google, AI Overview
“pc component brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Intel or MSI more popular in search?
This chart shows how often people search Google for Intel and MSI by name. Each line represents a brand's share of searches for all six computer chip and graphics card brands we track, month by month, from searches in New Zealand.
Share of searches by month for Intel, MSI. The figures are in the table below the chart.
View monthly share of searches table
| Month | NVIDIA | ASUS | Corsair | AMD | Intel | MSI |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 22.7% | 5.7% | 4.8% | 2.7% | 0.06% |
| Nov 2025 | 71.6% | 18.5% | 4.7% | 3.5% | 1.7% | 0.07% |
| Dec 2025 | 58.4% | 24.2% | 9.1% | 5.6% | 2.6% | 0.07% |
| Jan 2026 | 60.6% | 23.8% | 7.5% | 5.2% | 2.8% | 0.09% |
| Feb 2026 | 58.9% | 27.3% | 6.9% | 4.5% | 2.5% | 0.04% |
| Mar 2026 | 56.6% | 28.1% | 6.5% | 5.6% | 3.1% | 0.07% |
| Apr 2026 | 58.2% | 25.9% | 7.3% | 5.3% | 3.3% | 0.08% |
| May 2026 | 66.2% | 21.7% | 5% | 4.5% | 2.5% | 0.06% |
| Jun 2026 | 59.4% | 25.9% | 6.1% | 5.5% | 3% | 0.04% |
| Jul 2026 | 56.2% | 28.4% | 6.4% | 6.4% | 2.6% | 0.04% |
| Aug 2026 | 58.3% | 27.4% | 6.1% | 5.3% | 2.8% | 0.04% |
| Sep 2026 | 59.5% | 26.2% | 5.9% | 5.8% | 2.5% | 0.07% |
How has the Intel and MSI comparison changed over the last 12 months?
3 findings
- Intel was ahead of MSI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intel’s share of searches among computer chip and graphics card brands in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 850 to 680.
- Across the 12 months ending September 2026, MSI’s share of searches among computer chip and graphics card brands in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand computer chip and graphics card brands in September 2026?
1 change
Estimated monthly branded searches for Intel in New Zealand fell 20% over 12 measured months, from 850 to 680 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Intel’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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