Brandwave

ASUS vs NETGEAR:Which is more popular by branded search in New Zealand?

In August 2026, ASUS had more branded searches than NETGEAR among Wi-Fi router brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to NETGEAR’s 2.6K, and held a 40.1% Share of Search versus NETGEAR’s 8.8%.

Share of Search among Wi-Fi router brands in New Zealand in August 2026Which is more popular in search, ASUS or NETGEAR?
ASUS40.1%11.8K searches
vs
NETGEAR8.8%2.6K searches
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Which is more popular in search, ASUS or NETGEAR?

Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and NETGEAR among Wi-Fi router brands in New Zealand, by month

Share of Search by month for ASUS, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202540.3%34.7%10.2%12.8%1.3%0.64%
Nov 202542.8%34.2%9.7%11.5%1.2%0.68%
Dec 202539.4%37.1%10%11.1%1.7%0.71%
Jan 202639.8%36.3%10.8%11.1%1.4%0.7%
Feb 202639.9%37.6%10.1%10.2%1.4%0.68%
Mar 202642.1%36.6%9.8%9.7%1.1%0.64%
Apr 202636.6%39.4%10.9%11.1%1.3%0.68%
May 202638.5%38.7%10.9%10%1.2%0.66%
Jun 202636.8%40.8%12.3%8.4%1.2%0.63%
Jul 202637.5%38.6%13.2%9.1%1.1%0.46%
Aug 202640.1%38%11.3%8.8%1.1%0.71%
Sep 2026——————

How has the ASUS and NETGEAR comparison changed over the last 12 months?

  • ASUS was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 40.3% to 40.1%, and its estimated monthly branded searches moved from 10.7K to 11.8K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 12.8% to 8.8%, and its estimated monthly branded searches moved from 3.4K to 2.6K.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

  1. In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.

  2. Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

43 branded search terms

  • asus
  • asus 27 inch monitor
  • asus 4k monitor
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus com
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus mesh wifi
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus near me
  • asus notebook
  • asus nz
  • asus online
  • asus portable monitor
  • asus proart
  • asus rog
  • asus rog gaming monitor
  • asus rog monitor
  • asus rog swift monitor
  • asus rog zephyrus 14
  • asus router
  • asus router ac68u
  • asus tuf
  • asus tuf gaming monitor
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi 7 router
  • asus wifi range extender
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14
  • asus zenbook 14 oled
  • asus zenscreen portable monitor

NETGEAR

23 branded search terms

  • netgear
  • netgear com
  • netgear gs105na
  • netgear mesh
  • netgear modem
  • netgear near me
  • netgear new zealand
  • netgear night
  • netgear nighthawk router
  • netgear nz
  • netgear online
  • netgear orbi
  • netgear orbi mesh wifi system
  • netgear orbi rbr350
  • netgear orbi router
  • netgear orbi wifi6
  • netgear powerline 1000
  • netgear r8000
  • netgear router
  • netgear switch
  • netgear wifi
  • netgear wifi repeater
  • netgear wifi router

How the Brand Demand Index is measured

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