Brandwave

How popular isTP-Link?

In September 2026, people searched for TP-Link by name about 6,820 times in New Zealand, a 6.7% increase from the previous year. These searches made up 35.5% of all New Zealand Wi-Fi router brand searches, placing TP-Link second out of six brands. When we asked both ChatGPT and Google AI Overviews about Wi-Fi router brands, TP-Link appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

TP-Link is the second most searched of 6 competitors and the most recommended in AI answers.

  1. ASUSShare of searches 39.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TP-LinkShare of searches 35.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. eeroShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. NETGEARShare of searches 9.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Google Nest WifiShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top Wi-Fi router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. TP-Link is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. ASUS2nd
  3. NETGEAR3rd
  4. eero4th
  5. Google Nest Wifi–
  6. Linksys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NETGEAR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest Wifi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linksys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wi-Fi router brands

5 answers

  • Asked ChatGPT

    “Which Wi-Fi router brand should I buy in New Zealand?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR
    4. 4eero

  • Asked ChatGPT

    “What are the best Wi-Fi router brands in New Zealand?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR
    4. 4eero

  • Asked ChatGPT

    “What's the best Wi-Fi router brand in New Zealand for a family home?”

    1. 1TP-Link
    2. 2ASUS
    3. 3NETGEAR

  • Searched Google, AI Overview

    “best wifi router nz”

    1. 1TP-Link
    2. 2ASUS

  • Searched Google, AI Overview

    “wireless router nz”

    1. 1TP-Link

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wi-Fi router brands compete with TP-Link?

TP-Link against Wi-Fi router brands in New Zealand, by month

Share of searches by month for ASUS, TP-Link, eero, NETGEAR. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSTP-LinkeeroNETGEARGoogle Nest WifiLinksys
Oct 202539.3%32.3%11.1%14.3%2.4%0.51%
Nov 202543%31.1%10.1%13%2.4%0.53%
Dec 202539.9%33.3%10.7%12.7%2.8%0.61%
Jan 202640.5%31.8%11.6%12.8%2.7%0.57%
Feb 202640.8%33.7%10.9%11.4%2.6%0.64%
Mar 202642.7%33.2%10.5%11.2%2%0.46%
Apr 202637%35.3%11.5%13.2%2.5%0.56%
May 202639.6%34%11.4%12.2%2.3%0.49%
Jun 202638.1%36.8%12.3%10%2.3%0.48%
Jul 202638.7%34%13.1%11.7%2.2%0.38%
Aug 202640.7%34.4%11.6%10.8%1.9%0.64%
Sep 202639.7%35.5%12.5%9.8%1.9%0.57%

  1. 1.ASUS

    39.7%

    Held 1st. 7.6K estimated branded searches, -8.4% vs prior month. Share -1 points.

  2. 2.TP-Link

    35.5%

    Held 2nd. 6.8K estimated branded searches, -3% vs prior month. Share +1.1 points.

  3. 3.eero

    12.5%

    Held 3rd. 2.4K estimated branded searches, +1.7% vs prior month. Share +1 points.

  4. 4.NETGEAR

    9.8%

    Held 4th. 1.9K estimated branded searches, -14.5% vs prior month. Share -1 points.

  5. 5.Google Nest Wifi

    1.9%

    Held 5th. 360 estimated branded searches, -7.7% vs prior month. Share 0 points.

  6. 6.Linksys

    0.57%

    Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share -0.1 points.

Compare popularity between TP-Link and its closest rivals

Every comparison with TP-Link

8 comparisons

How has branded search demand for TP-Link changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link in New Zealand rose from 6.4K to 6.8K.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in New Zealand increased from 32.3% to 35.5%.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among Wi-Fi router brands in New Zealand peaked at 36.8% in June 2026 and was lowest at 31.1% in November 2025.

How did search popularity change for New Zealand Wi-Fi router brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among Wi-Fi router brands in New Zealand, from 34.4% to 35.5%.

  2. In September 2026, eero gained share of searches among Wi-Fi router brands in New Zealand, from 11.6% to 12.5%.

  3. In September 2026, ASUS lost share of searches among Wi-Fi router brands in New Zealand, from 40.7% to 39.7%.

  4. In September 2026, NETGEAR lost share of searches among Wi-Fi router brands in New Zealand, from 10.8% to 9.8%.

  5. Estimated monthly branded searches for Linksys in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

  6. Estimated monthly branded searches for Google Nest Wifi in New Zealand fell 25% over 12 measured months, from 480 to 360 in September 2026.

How are TP-Link’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tp link
  • tp link archer
  • tp link deco
  • tp link extender
  • tp link mesh
  • tp link modem
  • tp link omada
  • tp link router
  • tp link wifi
  • tplink
  • tplink mesh
  • tplink router
  • tplink wifi

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link compete?

TP-Link is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands2nd of 635.5%Shown above
Modem router brands2nd of 340.3%Show ranking
Network switch brands1st of 666.4%Show ranking
Creator with pink hair and a pink jacket

Is TP-Link your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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