Network switch brands in New Zealand:Which are most popular?
In September 2026, TP-Link was the most searched network switch brand in New Zealand, accounting for 66.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, TP-Link and Ubiquiti showed up in every answer. Ubiquiti was recommended most often, coming first in one out of four responses.
TP-LinkShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
UbiquitiShare of searches 15.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NETGEARShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
HPE Aruba NetworkingShare of searches 2.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
CiscoShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top network switch brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link and Ubiquiti appeared every time. Ubiquiti was recommended most often, coming first in one out of four answers. TP-Link was second, and Cisco was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about network switch brands
4 answers
Asked ChatGPT
“Which network switch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best network switch brands in New Zealand?”
Asked ChatGPT
“What's the best network switch brand in New Zealand for a small office network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which network switch brands do people search for most?
This chart shows how often people search Google for each network switch brand by name. Each line represents a brand's share of searches for all six network switch brands we track, month by month, from searches in New Zealand.
Share of searches by month for TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Ubiquiti | NETGEAR | HPE Aruba Networking | Cisco | Zyxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 18.4% | 19.2% | 2.2% | 1.1% | 0.11% |
| Nov 2025 | 61.7% | 15.8% | 18.8% | 2.4% | 1.1% | 0.23% |
| Dec 2025 | 63.2% | 15.8% | 18.2% | 1.6% | 0.69% | 0.46% |
| Jan 2026 | 61.2% | 18.4% | 17.1% | 2% | 1.1% | 0.22% |
| Feb 2026 | 65% | 15.1% | 15.8% | 2.7% | 1.1% | 0.34% |
| Mar 2026 | 64.8% | 15.1% | 16.1% | 2.5% | 1.1% | 0.33% |
| Apr 2026 | 62.2% | 17.8% | 16.6% | 2.1% | 1.1% | 0.21% |
| May 2026 | 62.8% | 15.6% | 16.9% | 2.8% | 1.6% | 0.34% |
| Jun 2026 | 64.4% | 18.2% | 13.3% | 2.2% | 1.5% | 0.33% |
| Jul 2026 | 65.3% | 15.8% | 15% | 1.8% | 1.6% | 0.46% |
| Aug 2026 | 63.5% | 19% | 13.1% | 2.4% | 1.6% | 0.44% |
| Sep 2026 | 66.4% | 15.9% | 13.1% | 2.6% | 1.6% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 5.7K | -0.17% | +2.8 points | |
| 2, held 2nd | 15.9% | 1.4K | -19.9% | -3.1 points | |
| 3, held 3rd | 13.1% | 1.1K | -4.2% | 0 points | |
| 4, held 4th | 2.6% | 220 | 0% | +0.1 points | |
| 5, held 5th | 1.6% | 140 | 0% | +0.1 points | |
| 6, held 6th | 0.46% | 40 | 0% | 0 points |
1.
TP-Link66.4%
Held 1st. 5.7K estimated branded searches, -0.17% vs prior month. Share +2.8 points.
2.
Ubiquiti15.9%
Held 2nd. 1.4K estimated branded searches, -19.9% vs prior month. Share -3.1 points.
3.
NETGEAR13.1%
Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share 0 points.
2.6%
Held 4th. 220 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Cisco1.6%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Zyxel0.46%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among network switch brands in New Zealand?
6 brands
In September 2026, TP-Link was the most searched among network switch brands in New Zealand, with an estimated 5.7K branded searches, 66.4% of all searches for the six we track. Ubiquiti is in 2nd place, 50.5 percentage points behind at 15.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| TP-Link | 59.1% → 66.4% | 66.4%Sep 2026 | 59.1%Oct 2025 | 1st |
| Ubiquiti | 18.4% → 15.9% | 19%Aug 2026 | 15.1%Feb 2026 | 3rd → 2nd |
| NETGEAR | 19.2% → 13.1% | 19.2%Oct 2025 | 13.1%Aug 2026 | 2nd → 3rd |
| HPE Aruba Networking | 2.2% → 2.6% | 2.8%May 2026 | 1.6%Dec 2025 | 4th |
| Cisco | 1.1% → 1.6% | 1.6%Sep 2026 | 0.69%Dec 2025 | 5th |
| Zyxel | 0.11% → 0.46% | 0.46%Sep 2026 | 0.11%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand increased from 59.1% to 66.4%.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand decreased from 18.4% to 15.9%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands in New Zealand decreased from 19.2% to 13.1%.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands in New Zealand increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand peaked at 19% in August 2026 and was lowest at 15.1% in February 2026.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands in New Zealand peaked at 19.2% in October 2025 and was lowest at 13.1% in August 2026.
- Across the 12 months ending September 2026, HPE Aruba Networking’s share of searches among network switch brands in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, Ubiquiti rose from 3rd to 2nd among network switch brands in New Zealand.
- Across the 12 months ending September 2026, NETGEAR fell from 2nd to 3rd among network switch brands in New Zealand.
- Across the 12 months ending September 2026, HPE Aruba Networking and Zyxel held steady: their share of searches among network switch brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand network switch brands in September 2026?
6 changes
In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%.
In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.
Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.
Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.
Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.
Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.
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