Brandwave

How popular isHPE Aruba Networking?

In September 2026, people searched for HPE Aruba Networking by name about 220 times in New Zealand, a 10% increase from the previous year. These searches made up 2.6% of all New Zealand network switch brand searches, placing HPE Aruba Networking fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, HPE Aruba Networking appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

HPE Aruba Networking is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. TP-LinkShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. UbiquitiShare of searches 15.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HPE Aruba NetworkingShare of searches 2.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. CiscoShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HPE Aruba Networking was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HPE Aruba Networking is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ubiquiti1st
  2. TP-Link2nd
  3. Cisco3rd
  4. HPE Aruba Networking4th
  5. NETGEAR5th
  6. Zyxel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about network switch brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which network switch brands compete with HPE Aruba Networking?

HPE Aruba Networking against network switch brands in New Zealand, by month

Share of searches by month for TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkUbiquitiNETGEARHPE Aruba NetworkingCiscoZyxel
Oct 202559.1%18.4%19.2%2.2%1.1%0.11%
Nov 202561.7%15.8%18.8%2.4%1.1%0.23%
Dec 202563.2%15.8%18.2%1.6%0.69%0.46%
Jan 202661.2%18.4%17.1%2%1.1%0.22%
Feb 202665%15.1%15.8%2.7%1.1%0.34%
Mar 202664.8%15.1%16.1%2.5%1.1%0.33%
Apr 202662.2%17.8%16.6%2.1%1.1%0.21%
May 202662.8%15.6%16.9%2.8%1.6%0.34%
Jun 202664.4%18.2%13.3%2.2%1.5%0.33%
Jul 202665.3%15.8%15%1.8%1.6%0.46%
Aug 202663.5%19%13.1%2.4%1.6%0.44%
Sep 202666.4%15.9%13.1%2.6%1.6%0.46%

  1. 1.TP-Link

    66.4%

    Held 1st. 5.7K estimated branded searches, -0.17% vs prior month. Share +2.8 points.

  2. 2.Ubiquiti

    15.9%

    Held 2nd. 1.4K estimated branded searches, -19.9% vs prior month. Share -3.1 points.

  3. 3.NETGEAR

    13.1%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share 0 points.

  4. 4.HPE Aruba Networking

    2.6%

    Held 4th. 220 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Cisco

    1.6%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.46%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HPE Aruba Networking and its closest rivals

Every comparison with HPE Aruba Networking

4 comparisons

How has branded search demand for HPE Aruba Networking changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HPE Aruba Networking in New Zealand rose from 200 to 220.
  • Across the 12 months ending September 2026, HPE Aruba Networking’s share of searches among network switch brands in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for New Zealand network switch brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%.

  2. In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.

  3. Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.

  4. Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.

  5. Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.

  6. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are HPE Aruba Networking’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HPE Aruba Networking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aruba networks
  • aruba switch
  • hpe aruba

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How the Brand Demand Index is measured

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