Brandwave

How popular isTP-Link?

In September 2026, people searched for TP-Link by name about 6,820 times in New Zealand, a 6.7% increase from the previous year. These searches made up 66.4% of all New Zealand network switch brand searches, placing TP-Link first out of six brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, TP-Link appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

TP-Link is the most searched of 6 competitors and the second most recommended in AI answers.

  1. TP-LinkShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. UbiquitiShare of searches 15.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HPE Aruba NetworkingShare of searches 2.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. CiscoShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. TP-Link is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ubiquiti1st
  2. TP-Link2nd
  3. Cisco3rd
  4. HPE Aruba Networking4th
  5. NETGEAR5th
  6. Zyxel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about network switch brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which network switch brands compete with TP-Link?

TP-Link against network switch brands in New Zealand, by month

Share of searches by month for TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkUbiquitiNETGEARHPE Aruba NetworkingCiscoZyxel
Oct 202559.1%18.4%19.2%2.2%1.1%0.11%
Nov 202561.7%15.8%18.8%2.4%1.1%0.23%
Dec 202563.2%15.8%18.2%1.6%0.69%0.46%
Jan 202661.2%18.4%17.1%2%1.1%0.22%
Feb 202665%15.1%15.8%2.7%1.1%0.34%
Mar 202664.8%15.1%16.1%2.5%1.1%0.33%
Apr 202662.2%17.8%16.6%2.1%1.1%0.21%
May 202662.8%15.6%16.9%2.8%1.6%0.34%
Jun 202664.4%18.2%13.3%2.2%1.5%0.33%
Jul 202665.3%15.8%15%1.8%1.6%0.46%
Aug 202663.5%19%13.1%2.4%1.6%0.44%
Sep 202666.4%15.9%13.1%2.6%1.6%0.46%

  1. 1.TP-Link

    66.4%

    Held 1st. 5.7K estimated branded searches, -0.17% vs prior month. Share +2.8 points.

  2. 2.Ubiquiti

    15.9%

    Held 2nd. 1.4K estimated branded searches, -19.9% vs prior month. Share -3.1 points.

  3. 3.NETGEAR

    13.1%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share 0 points.

  4. 4.HPE Aruba Networking

    2.6%

    Held 4th. 220 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Cisco

    1.6%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.46%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between TP-Link and its closest rivals

Every comparison with TP-Link

8 comparisons

How has branded search demand for TP-Link changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link in New Zealand rose from 6.4K to 6.8K.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand increased from 59.1% to 66.4%.

How did search popularity change for New Zealand network switch brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%.

  2. In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.

  3. Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.

  4. Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.

  5. Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.

  6. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are TP-Link’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tp link
  • tp link archer
  • tp link deco
  • tp link extender
  • tp link mesh
  • tp link modem
  • tp link omada
  • tp link router
  • tp link wifi
  • tplink
  • tplink mesh
  • tplink router
  • tplink wifi

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link compete?

TP-Link is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wi-Fi router brands2nd of 635.5%Show ranking
Modem router brands2nd of 340.3%Show ranking
Network switch brands1st of 666.4%Shown above
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