TP-Link vs Ubiquiti:Which is more popular?
In September 2026, TP-Link had more branded searches than Ubiquiti among network switch brands in New Zealand. TP-Link had about 5,720 branded searches, while Ubiquiti had 1,370. TP-Link made up 61.2% of all network switch brand searches we track, and Ubiquiti accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about network switch brands, both TP-Link and Ubiquiti appeared in all four answers. TP-Link and Ubiquiti were each mentioned first in two of the four answers.
Who do people search for more?
TP-Link, about 4 searches for every 1 for Ubiquiti
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both TP-Link and Ubiquiti showed up in all four answers. TP-Link and Ubiquiti were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Webex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about network switch brands
4 answers
Asked ChatGPT
“Which network switch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best network switch brands in New Zealand?”
Asked ChatGPT
“What's the best network switch brand in New Zealand for a small office network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is TP-Link or Ubiquiti more popular in search?
This chart shows how often people search Google for TP-Link and Ubiquiti by name. Each line represents a brand's share of searches for all seven network switch brands we track, month by month, from searches in New Zealand.
Share of searches by month for TP-Link, Ubiquiti. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Ubiquiti | NETGEAR | Webex | HPE Aruba Networking | Cisco | Zyxel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.8% | 17.5% | 8.7% | 2% | 0.98% | 0.1% |
| Nov 2025 | 56.1% | 14.3% | 17.1% | 9.1% | 2.2% | 1% | 0.21% |
| Dec 2025 | 58.4% | 14.6% | 16.8% | 7.7% | 1.5% | 0.64% | 0.43% |
| Jan 2026 | 55.8% | 16.8% | 15.6% | 8.8% | 1.8% | 1% | 0.2% |
| Feb 2026 | 59.2% | 13.7% | 14.3% | 9% | 2.4% | 1% | 0.31% |
| Mar 2026 | 58.3% | 13.6% | 14.5% | 10% | 2.3% | 1% | 0.3% |
| Apr 2026 | 56.3% | 16.1% | 15% | 9.6% | 1.9% | 0.96% | 0.19% |
| May 2026 | 56.5% | 14% | 15.2% | 10.1% | 2.5% | 1.4% | 0.3% |
| Jun 2026 | 58.1% | 16.4% | 12% | 9.8% | 2% | 1.4% | 0.3% |
| Jul 2026 | 59.3% | 14.3% | 13.6% | 9.2% | 1.7% | 1.5% | 0.42% |
| Aug 2026 | 57.9% | 17.3% | 11.9% | 8.9% | 2.2% | 1.4% | 0.4% |
| Sep 2026 | 61.2% | 14.7% | 12.1% | 7.7% | 2.4% | 1.5% | 0.43% |
How has the TP-Link and Ubiquiti comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Ubiquiti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands in New Zealand moved from 54% to 61.2%, and its estimated monthly branded searches moved from 5.5K to 5.7K.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand moved from 16.8% to 14.7%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for New Zealand network switch brands in September 2026?
2 changes
In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 57.9% to 61.2%.
In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 17.3% to 14.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using TP-Link’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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