Brandwave

How popular isUbiquiti?

In September 2026, people searched for Ubiquiti by name about 1,370 times in New Zealand, a 19.9% decrease from the previous year. These searches made up 15.9% of all New Zealand network switch brand searches, placing Ubiquiti second out of six brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, Ubiquiti appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Ubiquiti is the second most searched of 6 competitors and the most recommended in AI answers.

  1. TP-LinkShare of searches 66.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. UbiquitiShare of searches 15.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 13.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. HPE Aruba NetworkingShare of searches 2.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. CiscoShare of searches 1.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ubiquiti appeared in all four answers. Ubiquiti is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ubiquiti1st
  2. TP-Link2nd
  3. Cisco3rd
  4. HPE Aruba Networking4th
  5. NETGEAR5th
  6. Zyxel6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about network switch brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which network switch brands compete with Ubiquiti?

Ubiquiti against network switch brands in New Zealand, by month

Share of searches by month for TP-Link, Ubiquiti, NETGEAR, HPE Aruba Networking. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkUbiquitiNETGEARHPE Aruba NetworkingCiscoZyxel
Oct 202559.1%18.4%19.2%2.2%1.1%0.11%
Nov 202561.7%15.8%18.8%2.4%1.1%0.23%
Dec 202563.2%15.8%18.2%1.6%0.69%0.46%
Jan 202661.2%18.4%17.1%2%1.1%0.22%
Feb 202665%15.1%15.8%2.7%1.1%0.34%
Mar 202664.8%15.1%16.1%2.5%1.1%0.33%
Apr 202662.2%17.8%16.6%2.1%1.1%0.21%
May 202662.8%15.6%16.9%2.8%1.6%0.34%
Jun 202664.4%18.2%13.3%2.2%1.5%0.33%
Jul 202665.3%15.8%15%1.8%1.6%0.46%
Aug 202663.5%19%13.1%2.4%1.6%0.44%
Sep 202666.4%15.9%13.1%2.6%1.6%0.46%

  1. 1.TP-Link

    66.4%

    Held 1st. 5.7K estimated branded searches, -0.17% vs prior month. Share +2.8 points.

  2. 2.Ubiquiti

    15.9%

    Held 2nd. 1.4K estimated branded searches, -19.9% vs prior month. Share -3.1 points.

  3. 3.NETGEAR

    13.1%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share 0 points.

  4. 4.HPE Aruba Networking

    2.6%

    Held 4th. 220 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Cisco

    1.6%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.46%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ubiquiti and its closest rivals

Every comparison with Ubiquiti

4 comparisons

How has branded search demand for Ubiquiti changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ubiquiti in New Zealand fell from 1.7K to 1.4K.
  • Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand decreased from 18.4% to 15.9%.
  • Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand peaked at 19% in August 2026 and was lowest at 15.1% in February 2026.
  • Across the 12 months ending September 2026, Ubiquiti rose from 3rd to 2nd among network switch brands in New Zealand.

How did search popularity change for New Zealand network switch brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%.

  2. In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.

  3. Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.

  4. Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.

  5. Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.

  6. Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026.

How are Ubiquiti’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ubiquiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ubiquiti
  • ubiquiti network switch

Do you work for Ubiquiti? To request corrections or removal please contact us via our support page and we will be happy to assist.

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