Cisco vs Ubiquiti:Which is more popular?
In September 2026, Ubiquiti had more branded searches than Cisco among network switch brands in New Zealand. Ubiquiti had about 1,370 branded searches, while Cisco had 140. Ubiquiti made up 15.9% of all network switch brand searches we track, and Cisco accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about network switch brands, Ubiquiti appeared in all four answers and Cisco in three. Ubiquiti was mentioned before Cisco in three out of four answers.
Who do people search for more?
Ubiquiti, about 10 searches for every 1 for Cisco
Who does AI mention more?
Ubiquiti, mentioned in every answer we collected
Who does AI recommend more?
Ubiquiti, named ahead of Cisco in 3 of 4 answers
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Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ubiquiti appeared in all four answers. Cisco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ubiquiti was listed before Cisco in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about network switch brands
4 answers
Asked ChatGPT
“Which network switch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best network switch brands in New Zealand?”
Asked ChatGPT
“What's the best network switch brand in New Zealand for a small office network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cisco or Ubiquiti more popular in search?
This chart shows how often people search Google for Cisco and Ubiquiti by name. Each line represents a brand's share of searches for all six network switch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ubiquiti, Cisco. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Ubiquiti | NETGEAR | HPE Aruba Networking | Cisco | Zyxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 18.4% | 19.2% | 2.2% | 1.1% | 0.11% |
| Nov 2025 | 61.7% | 15.8% | 18.8% | 2.4% | 1.1% | 0.23% |
| Dec 2025 | 63.2% | 15.8% | 18.2% | 1.6% | 0.69% | 0.46% |
| Jan 2026 | 61.2% | 18.4% | 17.1% | 2% | 1.1% | 0.22% |
| Feb 2026 | 65% | 15.1% | 15.8% | 2.7% | 1.1% | 0.34% |
| Mar 2026 | 64.8% | 15.1% | 16.1% | 2.5% | 1.1% | 0.33% |
| Apr 2026 | 62.2% | 17.8% | 16.6% | 2.1% | 1.1% | 0.21% |
| May 2026 | 62.8% | 15.6% | 16.9% | 2.8% | 1.6% | 0.34% |
| Jun 2026 | 64.4% | 18.2% | 13.3% | 2.2% | 1.5% | 0.33% |
| Jul 2026 | 65.3% | 15.8% | 15% | 1.8% | 1.6% | 0.46% |
| Aug 2026 | 63.5% | 19% | 13.1% | 2.4% | 1.6% | 0.44% |
| Sep 2026 | 66.4% | 15.9% | 13.1% | 2.6% | 1.6% | 0.46% |
How has the Cisco and Ubiquiti comparison changed over the last 12 months?
3 findings
- Ubiquiti was ahead of Cisco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 100 to 140.
- Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand moved from 18.4% to 15.9%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
How did search popularity change for New Zealand network switch brands in September 2026?
2 changes
In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%.
Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cisco’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
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