Brandwave

How popular isZyxel?

In September 2026, people searched for Zyxel by name about 40 times in New Zealand, a 300% increase from the previous year. These searches made up 0.43% of all New Zealand network switch brand searches, placing Zyxel seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about network switch brands, Zyxel appeared in two of the four answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Zyxel is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. TP-LinkShare of searches 61.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. UbiquitiShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. NETGEARShare of searches 12.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. WebexShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. ZyxelShare of searches 0.43%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top network switch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zyxel was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Zyxel is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ubiquiti1st
  2. TP-Link2nd
  3. Cisco3rd
  4. HPE Aruba Networking4th
  5. NETGEAR5th
  6. Zyxel6th
  7. Webex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Webex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about network switch brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which network switch brands compete with Zyxel?

Zyxel against network switch brands in New Zealand, by month

Share of searches by month for TP-Link, Ubiquiti, NETGEAR, Webex, HPE Aruba Networking, Zyxel. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-LinkUbiquitiNETGEARWebexHPE Aruba NetworkingCiscoZyxel
Oct 202554%16.8%17.5%8.7%2%0.98%0.1%
Nov 202556.1%14.3%17.1%9.1%2.2%1%0.21%
Dec 202558.4%14.6%16.8%7.7%1.5%0.64%0.43%
Jan 202655.8%16.8%15.6%8.8%1.8%1%0.2%
Feb 202659.2%13.7%14.3%9%2.4%1%0.31%
Mar 202658.3%13.6%14.5%10%2.3%1%0.3%
Apr 202656.3%16.1%15%9.6%1.9%0.96%0.19%
May 202656.5%14%15.2%10.1%2.5%1.4%0.3%
Jun 202658.1%16.4%12%9.8%2%1.4%0.3%
Jul 202659.3%14.3%13.6%9.2%1.7%1.5%0.42%
Aug 202657.9%17.3%11.9%8.9%2.2%1.4%0.4%
Sep 202661.2%14.7%12.1%7.7%2.4%1.5%0.43%

  1. 1.TP-Link

    61.2%

    Held 1st. 5.7K estimated branded searches, -0.17% vs prior month. Share +3.4 points.

  2. 2.Ubiquiti

    14.7%

    Held 2nd. 1.4K estimated branded searches, -19.9% vs prior month. Share -2.6 points.

  3. 3.NETGEAR

    12.1%

    Held 3rd. 1.1K estimated branded searches, -4.2% vs prior month. Share +0.2 points.

  4. 4.Webex

    7.7%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.HPE Aruba Networking

    2.4%

    Held 5th. 220 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Cisco

    1.5%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Zyxel

    0.43%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zyxel and its closest rivals

How has branded search demand for Zyxel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zyxel in New Zealand rose from 10 to 40.
  • Across the 12 months ending September 2026, Zyxel’s share of searches among network switch brands in New Zealand held steady, from 0.1% to 0.43%.

How did search popularity change for New Zealand network switch brands in September 2026?

6 changes

  1. In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 57.9% to 61.2%.

  2. In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 17.3% to 14.7%.

  3. In September 2026, Webex lost share of searches among network switch brands in New Zealand, from 8.9% to 7.7%.

  4. Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026.

  5. Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.

  6. Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026.

How are Zyxel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zyxel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zyxel

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How the Brand Demand Index is measured

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