Cisco vs Zyxel:Which is more popular?
In September 2026, Cisco had more branded searches than Zyxel among network switch brands in New Zealand. Cisco had about 140 branded searches, while Zyxel had 40. Cisco made up 1.6% of all network switch brand searches we track, and Zyxel accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about network switch brands, Cisco appeared in three of the four answers and Zyxel in two. Cisco was mentioned before Zyxel in three out of four answers.
Who do people search for more?
Cisco, about 4 searches for every 1 for Zyxel
Who does AI mention more?
Cisco, mentioned in 3 of 4 answers, Zyxel in 2
Who does AI recommend more?
Cisco, named ahead of Zyxel in 3 of 4 answers
Follow Cisco vs Zyxel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top network switch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Cisco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zyxel was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cisco was listed before Zyxel in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ubiquiti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NETGEAR3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HPE Aruba Networking3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Cisco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zyxel2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about network switch brands
4 answers
Asked ChatGPT
“Which network switch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best network switch brands in New Zealand?”
Asked ChatGPT
“What's the best network switch brand in New Zealand for a small office network?”
Searched Google, AI Overview
“network switch brands”
Searched Google, AI Overview
“best network switch”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cisco or Zyxel more popular in search?
This chart shows how often people search Google for Cisco and Zyxel by name. Each line represents a brand's share of searches for all six network switch brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cisco, Zyxel. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link | Ubiquiti | NETGEAR | HPE Aruba Networking | Cisco | Zyxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 18.4% | 19.2% | 2.2% | 1.1% | 0.11% |
| Nov 2025 | 61.7% | 15.8% | 18.8% | 2.4% | 1.1% | 0.23% |
| Dec 2025 | 63.2% | 15.8% | 18.2% | 1.6% | 0.69% | 0.46% |
| Jan 2026 | 61.2% | 18.4% | 17.1% | 2% | 1.1% | 0.22% |
| Feb 2026 | 65% | 15.1% | 15.8% | 2.7% | 1.1% | 0.34% |
| Mar 2026 | 64.8% | 15.1% | 16.1% | 2.5% | 1.1% | 0.33% |
| Apr 2026 | 62.2% | 17.8% | 16.6% | 2.1% | 1.1% | 0.21% |
| May 2026 | 62.8% | 15.6% | 16.9% | 2.8% | 1.6% | 0.34% |
| Jun 2026 | 64.4% | 18.2% | 13.3% | 2.2% | 1.5% | 0.33% |
| Jul 2026 | 65.3% | 15.8% | 15% | 1.8% | 1.6% | 0.46% |
| Aug 2026 | 63.5% | 19% | 13.1% | 2.4% | 1.6% | 0.44% |
| Sep 2026 | 66.4% | 15.9% | 13.1% | 2.6% | 1.6% | 0.46% |
How has the Cisco and Zyxel comparison changed over the last 12 months?
3 findings
- Cisco was ahead of Zyxel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cisco’s share of searches among network switch brands in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 100 to 140.
- Across the 12 months ending September 2026, Zyxel’s share of searches among network switch brands in New Zealand moved from 0.11% to 0.46%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand network switch brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cisco’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among network switch brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.