Google Nest Wifi vs TP-Link:Which is more popular by branded search in New Zealand?
In August 2026, TP-Link had more branded searches than Google Nest Wifi among Wi-Fi router brands in New Zealand. TP-Link was estimated to have 11.2K branded searches compared to Google Nest Wifi’s 320, and held a 38% Share of Search versus Google Nest Wifi’s 1.1%.
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Which is more popular in search, Google Nest Wifi or TP-Link?
Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | eero | NETGEAR | Google Nest Wifi | Linksys |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 34.7% | 10.2% | 12.8% | 1.3% | 0.64% |
| Nov 2025 | 42.8% | 34.2% | 9.7% | 11.5% | 1.2% | 0.68% |
| Dec 2025 | 39.4% | 37.1% | 10% | 11.1% | 1.7% | 0.71% |
| Jan 2026 | 39.8% | 36.3% | 10.8% | 11.1% | 1.4% | 0.7% |
| Feb 2026 | 39.9% | 37.6% | 10.1% | 10.2% | 1.4% | 0.68% |
| Mar 2026 | 42.1% | 36.6% | 9.8% | 9.7% | 1.1% | 0.64% |
| Apr 2026 | 36.6% | 39.4% | 10.9% | 11.1% | 1.3% | 0.68% |
| May 2026 | 38.5% | 38.7% | 10.9% | 10% | 1.2% | 0.66% |
| Jun 2026 | 36.8% | 40.8% | 12.3% | 8.4% | 1.2% | 0.63% |
| Jul 2026 | 37.5% | 38.6% | 13.2% | 9.1% | 1.1% | 0.46% |
| Aug 2026 | 40.1% | 38% | 11.3% | 8.8% | 1.1% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Nest Wifi and TP-Link comparison changed over the last 12 months?
3 findings
- TP-Link was ahead of Google Nest Wifi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 340 to 320.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 34.7% to 38%, and its estimated monthly branded searches moved from 9.2K to 11.2K.
How did search popularity change for New Zealand Wi-Fi router brands in August 2026?
2 changes
In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.
In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
6 branded search terms
- google nest wifi mesh
- google nest wifi router
- google wifi
- google wifi mesh
- nest wifi
- nest wifi pro
TP-Link
27 branded search terms
- tp link
- tp link archer
- tp link archer ax55
- tp link ax3000
- tp link com
- tp link deco
- tp link deco mesh wifi system
- tp link deco x20
- tp link deco x55
- tp link extender
- tp link mesh
- tp link modem
- tp link near me
- tp link nz
- tp link omada
- tp link online
- tp link router
- tp link wifi
- tp link wifi 7
- tp link wifi extender
- tplink
- tplink ac1200
- tplink deco x50
- tplink mesh
- tplink nz
- tplink router
- tplink wifi
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