Brandwave

ASUS vs MSI:Which is more popular by branded search in New Zealand?

In August 2026, ASUS had more branded searches than MSI among laptop brands in New Zealand. ASUS was estimated to have 11.8K branded searches compared to MSI’s 740, and held an 8% Share of Search versus MSI’s 0.5%.

Share of Search among laptop brands in New Zealand in August 2026Which is more popular in search, ASUS or MSI?
ASUS8%11.8K searches
vs
MSI0.5%740 searches

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Which is more popular in search, ASUS or MSI?

Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and MSI among laptop brands in New Zealand, by month

Share of Search by month for ASUS, MSI. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

How has the ASUS and MSI comparison changed over the last 12 months?

  • ASUS was ahead of MSI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches moved from 10.7K to 11.8K.
  • Across the 11 months ending August 2026, MSI’s estimated Share of Search among laptop brands in New Zealand moved from 0.53% to 0.5%, and its estimated monthly branded searches moved from 690 to 740.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

43 branded search terms

  • asus
  • asus 27 inch monitor
  • asus 4k monitor
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus com
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus mesh wifi
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus near me
  • asus notebook
  • asus nz
  • asus online
  • asus portable monitor
  • asus proart
  • asus rog
  • asus rog gaming monitor
  • asus rog monitor
  • asus rog swift monitor
  • asus rog zephyrus 14
  • asus router
  • asus router ac68u
  • asus tuf
  • asus tuf gaming monitor
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi 7 router
  • asus wifi range extender
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14
  • asus zenbook 14 oled
  • asus zenscreen portable monitor

MSI

2 branded search terms

  • msi gaming laptop
  • msi laptop

How the Brand Demand Index is measured

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