Lenovo vs MacBook:Which is more popular by branded search in New Zealand?
In August 2026, MacBook had more branded searches than Lenovo among laptop brands in New Zealand. MacBook was estimated to have 68.4K branded searches compared to Lenovo’s 20.5K, and held a 46.2% Share of Search versus Lenovo’s 13.9%.
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Which is more popular in search, Lenovo or MacBook?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacBook, Lenovo. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Lenovo and MacBook comparison changed over the last 12 months?
3 findings
- MacBook was ahead of Lenovo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 19K to 20.5K.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand moved from 41.8% to 46.2%, and its estimated monthly branded searches moved from 54.6K to 68.4K.
How did search popularity change for New Zealand laptop brands in August 2026?
2 changes
In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lenovo’s and MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenovo
19 branded search terms
- lenovo
- lenovo chrome
- lenovo com
- lenovo idea flex 5
- lenovo ideapad
- lenovo ideapad slim 3
- lenovo laptop
- lenovo laptop charger
- lenovo legion
- lenovo legion5
- lenovo near me
- lenovo notebook
- lenovo nz
- lenovo online
- lenovo tab
- lenovo thinkpad
- lenovo thinkpad x1 carbon
- lenovo yoga
- lenovo yoga 7i
MacBook
23 branded search terms
- apple macbook
- apple macbook air
- apple macbook pro
- macbook
- macbook air
- macbook air 13
- macbook air 13 inch
- macbook air 2020
- macbook air m1
- macbook air m2
- macbook air m3
- macbook laptop
- macbook m2
- macbook m3
- macbook near me
- macbook new zealand
- macbook notebook
- macbook nz
- macbook online
- macbook pro
- macbook pro 14 inch
- new macbook
- refurbished macbook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.