ASUS vs TP-Link:Which is more popular?
In September 2026, ASUS had more branded searches than TP-Link among modem router brands in New Zealand. ASUS had about 7,360 branded searches, while TP-Link had 5,720. ASUS made up 51.8% of all modem router brand searches we track, and TP-Link accounted for 40.3%. When we asked ChatGPT and Google AI Overviews about modem router brands, TP-Link appeared in all four answers and ASUS in three. TP-Link was mentioned before ASUS in two out of three answers.
Who do people search for more?
ASUS, about 29% more searches than TP-Link
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of ASUS in 2 of 3 answers
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Top modem router brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. ASUS was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TP-Link was listed before ASUS in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about modem router brands
4 answers
Asked ChatGPT
“Which modem router brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best modem router brands in New Zealand?”
Asked ChatGPT
“What's the best modem router brand in New Zealand for a home internet setup?”
Searched Google, AI Overview
“wifi router nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best modem router”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASUS or TP-Link more popular in search?
This chart shows how often people search Google for ASUS and TP-Link by name. Each line represents a brand's share of searches for all three modem router brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASUS, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | ASUS | TP-Link | NETGEAR |
|---|---|---|---|
| Oct 2025 | 50.5% | 37.4% | 12.1% |
| Nov 2025 | 55% | 34.5% | 10.5% |
| Dec 2025 | 51.9% | 37.4% | 10.7% |
| Jan 2026 | 53.7% | 36.2% | 10.1% |
| Feb 2026 | 52.6% | 38.2% | 9.2% |
| Mar 2026 | 55% | 36.1% | 9% |
| Apr 2026 | 48.7% | 40.5% | 10.8% |
| May 2026 | 52.5% | 37.4% | 10.1% |
| Jun 2026 | 51.8% | 40% | 8.3% |
| Jul 2026 | 52.8% | 38.4% | 8.8% |
| Aug 2026 | 53.7% | 38.4% | 7.9% |
| Sep 2026 | 51.8% | 40.3% | 8% |
How has the ASUS and TP-Link comparison changed over the last 12 months?
3 findings
- ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among modem router brands in New Zealand moved from 50.5% to 51.8%, and its estimated monthly branded searches held steady at 7.4K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands in New Zealand moved from 37.4% to 40.3%, and its estimated monthly branded searches moved from 5.5K to 5.7K.
How did search popularity change for New Zealand modem router brands in September 2026?
2 changes
In September 2026, TP-Link gained share of searches among modem router brands in New Zealand, from 38.4% to 40.3%.
In September 2026, ASUS lost share of searches among modem router brands in New Zealand, from 53.7% to 51.8%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among modem router brands
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