Wi-fi extender brands in New Zealand:Which are most popular?
In September 2026, eero was the most searched wi-fi extender brand in New Zealand, accounting for 51.5% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, eero was mentioned most often, in two of the five answers.
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Top wi-fi extender brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, eero was mentioned most often, in two of the five answers. Linksys, which ranked third in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about wi-fi extender brands
5 answers
Asked ChatGPT
“Which wi-fi extender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wi-fi extender brands in New Zealand?”
Asked ChatGPT
“What's the best wi-fi extender brand in New Zealand for a weak signal room?”
Searched Google, AI Overview
“wifi booster nz”
- 1
eero
- 1
Searched Google, AI Overview
“extend wi-fi range”
- 1
eero
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wi-fi extender brands do people search for most?
This chart shows how often people search Google for each wi-fi extender brand by name. Each line represents a brand's share of searches for all three wi-fi extender brands we track, month by month, from searches in New Zealand.
Share of searches by month for eero, NETGEAR, Linksys. The figures are in the table below the chart.
View monthly share of searches table
| Month | eero | NETGEAR | Linksys |
|---|---|---|---|
| Oct 2025 | 39.9% | 57.6% | 2.4% |
| Nov 2025 | 40.6% | 56.8% | 2.5% |
| Dec 2025 | 42.1% | 55.3% | 2.6% |
| Jan 2026 | 47.7% | 49.8% | 2.5% |
| Feb 2026 | 45.1% | 51.4% | 3.6% |
| Mar 2026 | 45.1% | 52.1% | 2.7% |
| Apr 2026 | 43.5% | 53.8% | 2.7% |
| May 2026 | 45.4% | 51.9% | 2.7% |
| Jun 2026 | 50.6% | 46.4% | 3% |
| Jul 2026 | 51.2% | 46.9% | 1.9% |
| Aug 2026 | 51.1% | 46% | 3% |
| Sep 2026 | 51.5% | 45.5% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 1.2K | -0.83% | +0.4 points | |
| 2, held 2nd | 45.5% | 1.1K | -2.8% | -0.5 points | |
| 3, held 3rd | 3% | 70 | 0% | +0.1 points |
Which brand is most popular in search among wi-fi extender brands in New Zealand?
3 brands
In September 2026, eero was the most searched among wi-fi extender brands in New Zealand, with an estimated 1.2K branded searches, 51.5% of all searches for the three we track. NETGEAR is in 2nd place, 6 percentage points behind at 45.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 39.9% → 51.5% | 51.5%Sep 2026 | 39.9%Oct 2025 | 2nd → 1st | |
| 57.6% → 45.5% | 57.6%Oct 2025 | 45.5%Sep 2026 | 1st → 2nd | |
| 2.4% → 3% | 3.6%Feb 2026 | 1.9%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, eero’s share of searches among wi-fi extender brands in New Zealand increased from 39.9% to 51.5%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among wi-fi extender brands in New Zealand decreased from 57.6% to 45.5%.
- Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand peaked at 3.6% in February 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, eero rose from 2nd to 1st among wi-fi extender brands in New Zealand.
- Across the 12 months ending September 2026, NETGEAR fell from 1st to 2nd among wi-fi extender brands in New Zealand.
How did search popularity change for New Zealand wi-fi extender brands in September 2026?
1 change

Estimated monthly branded searches for NETGEAR in New Zealand fell 36.1% over 12 measured months, from 1.7K to 1.1K in September 2026.
Compare popularity between leading brands

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