Google Nest Wifi vs NETGEAR:Which is more popular by branded search in New Zealand?
In August 2026, NETGEAR had more branded searches than Google Nest Wifi among Wi-Fi router brands in New Zealand. NETGEAR was estimated to have 2.6K branded searches compared to Google Nest Wifi’s 320, and held an 8.8% Share of Search versus Google Nest Wifi’s 1.1%.
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Which is more popular in search, Google Nest Wifi or NETGEAR?
Compare the Wi-Fi router and mesh brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NETGEAR, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | eero | NETGEAR | Google Nest Wifi | Linksys |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 34.7% | 10.2% | 12.8% | 1.3% | 0.64% |
| Nov 2025 | 42.8% | 34.2% | 9.7% | 11.5% | 1.2% | 0.68% |
| Dec 2025 | 39.4% | 37.1% | 10% | 11.1% | 1.7% | 0.71% |
| Jan 2026 | 39.8% | 36.3% | 10.8% | 11.1% | 1.4% | 0.7% |
| Feb 2026 | 39.9% | 37.6% | 10.1% | 10.2% | 1.4% | 0.68% |
| Mar 2026 | 42.1% | 36.6% | 9.8% | 9.7% | 1.1% | 0.64% |
| Apr 2026 | 36.6% | 39.4% | 10.9% | 11.1% | 1.3% | 0.68% |
| May 2026 | 38.5% | 38.7% | 10.9% | 10% | 1.2% | 0.66% |
| Jun 2026 | 36.8% | 40.8% | 12.3% | 8.4% | 1.2% | 0.63% |
| Jul 2026 | 37.5% | 38.6% | 13.2% | 9.1% | 1.1% | 0.46% |
| Aug 2026 | 40.1% | 38% | 11.3% | 8.8% | 1.1% | 0.71% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Nest Wifi and NETGEAR comparison changed over the last 12 months?
3 findings
- NETGEAR was ahead of Google Nest Wifi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 340 to 320.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 12.8% to 8.8%, and its estimated monthly branded searches moved from 3.4K to 2.6K.
How did search popularity change for New Zealand Wi-Fi router brands in August 2026?
1 change
Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
6 branded search terms
- google nest wifi mesh
- google nest wifi router
- google wifi
- google wifi mesh
- nest wifi
- nest wifi pro
NETGEAR
23 branded search terms
- netgear
- netgear com
- netgear gs105na
- netgear mesh
- netgear modem
- netgear near me
- netgear new zealand
- netgear night
- netgear nighthawk router
- netgear nz
- netgear online
- netgear orbi
- netgear orbi mesh wifi system
- netgear orbi rbr350
- netgear orbi router
- netgear orbi wifi6
- netgear powerline 1000
- netgear r8000
- netgear router
- netgear switch
- netgear wifi
- netgear wifi repeater
- netgear wifi router
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