ASUS vs MSI:Which is more popular?
In September 2026, ASUS had more branded searches than MSI among computer chip and graphics card brands in New Zealand. ASUS had about 7,090 branded searches, while MSI had 20. ASUS made up 26.2% of all computer chip and graphics card brand searches we track, and MSI accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about computer chip and graphics card brands, ASUS and MSI each appeared in three of the five answers. ASUS was mentioned before MSI in every answer that named either.
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Top computer chip and graphics card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASUS and MSI were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASUS was listed before MSI in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Intel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NVIDIA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Corsair1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about computer chip and graphics card brands
5 answers
Asked ChatGPT
“Which computer chip and graphics card brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best computer chip and graphics card brands in New Zealand?”
Asked ChatGPT
“What's the best computer chip and graphics card brand in New Zealand for pc builds?”
Searched Google, AI Overview
“computer components nz”
Searched Google, AI Overview
“pc component brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASUS or MSI more popular in search?
This chart shows how often people search Google for ASUS and MSI by name. Each line represents a brand's share of searches for all six computer chip and graphics card brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASUS, MSI. The figures are in the table below the chart.
View monthly share of searches table
| Month | NVIDIA | ASUS | Corsair | AMD | Intel | MSI |
|---|---|---|---|---|---|---|
| Oct 2025 | 64% | 22.7% | 5.7% | 4.8% | 2.7% | 0.06% |
| Nov 2025 | 71.6% | 18.5% | 4.7% | 3.5% | 1.7% | 0.07% |
| Dec 2025 | 58.4% | 24.2% | 9.1% | 5.6% | 2.6% | 0.07% |
| Jan 2026 | 60.6% | 23.8% | 7.5% | 5.2% | 2.8% | 0.09% |
| Feb 2026 | 58.9% | 27.3% | 6.9% | 4.5% | 2.5% | 0.04% |
| Mar 2026 | 56.6% | 28.1% | 6.5% | 5.6% | 3.1% | 0.07% |
| Apr 2026 | 58.2% | 25.9% | 7.3% | 5.3% | 3.3% | 0.08% |
| May 2026 | 66.2% | 21.7% | 5% | 4.5% | 2.5% | 0.06% |
| Jun 2026 | 59.4% | 25.9% | 6.1% | 5.5% | 3% | 0.04% |
| Jul 2026 | 56.2% | 28.4% | 6.4% | 6.4% | 2.6% | 0.04% |
| Aug 2026 | 58.3% | 27.4% | 6.1% | 5.3% | 2.8% | 0.04% |
| Sep 2026 | 59.5% | 26.2% | 5.9% | 5.8% | 2.5% | 0.07% |
How has the ASUS and MSI comparison changed over the last 12 months?
3 findings
- ASUS was ahead of MSI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among computer chip and graphics card brands in New Zealand moved from 22.7% to 26.2%, and its estimated monthly branded searches moved from 7K to 7.1K.
- Across the 12 months ending September 2026, MSI’s share of searches among computer chip and graphics card brands in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand computer chip and graphics card brands in September 2026?
1 change
In September 2026, ASUS lost share of searches among computer chip and graphics card brands in New Zealand, from 27.4% to 26.2%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ASUS’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among computer chip and graphics card brands
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