Brandwave

How popular isASUS?

In September 2026, people searched for ASUS by name about 9,180 times in New Zealand, about the same as the previous year. These searches made up 23% of all New Zealand external monitor brand searches, placing ASUS third out of seven brands. When we asked both ChatGPT and Google AI Overviews about external monitor brands, ASUS appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

ASUS is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. LenovoShare of searches 43%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HPShare of searches 29.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. ASUSShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. AOCShare of searches 3.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. LGShare of searches 0.91%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+2 more

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Top external monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ASUS appeared in all four answers. ASUS is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. LG2nd
  3. ASUS3rd
  4. AOC4th
  5. BenQ5th
  6. Lenovo–
  7. HP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about external monitor brands

4 answers

  • Asked ChatGPT

    “Which external monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best external monitor brands in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4BenQ
    5. 5AOC

  • Asked ChatGPT

    “What's the best external monitor brand in New Zealand for a home office?”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4AOC
    5. 5ASUS

  • Searched Google, AI Overview

    “best monitor”

    1. 1ASUS
    2. 2AOC

  • Searched Google, AI Overview

    “4k monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which external monitor brands compete with ASUS?

ASUS against external monitor brands in New Zealand, by month

Share of searches by month for Lenovo, HP, ASUS, AOC. The figures are in the table below the chart.

View monthly share of searches table
MonthLenovoHPASUSAOCLGBenQDell
Oct 202542.5%28.4%24.1%3.4%0.96%0.58%0.03%
Nov 202545%26.1%24.4%3%1.1%0.5%0%
Dec 202545.7%24.4%24.9%3.5%1%0.59%0%
Jan 202645.2%25.9%23.7%3.9%0.83%0.51%0.03%
Feb 202642.8%26.8%25.9%3%0.81%0.71%0.03%
Mar 202642.1%26.9%26.4%3.1%0.9%0.53%0.03%
Apr 202643.2%26.3%24.6%3.7%1.4%0.78%0%
May 202640.5%28%26.2%3.5%1%0.73%0%
Jun 202643.3%26.9%24.4%3.3%1.2%0.86%0.03%
Jul 202641.2%26.3%24.2%6.2%1.1%1%0.03%
Aug 202642.4%26.9%24.7%4.2%1.1%0.83%0%
Sep 202643%29.3%23%3.3%0.91%0.55%0%

  1. 1.Lenovo

    43%

    Held 1st. 13.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.HP

    29.3%

    Held 2nd. 9K estimated branded searches, +7.1% vs prior month. Share +2.3 points.

  3. 3.ASUS

    23%

    Held 3rd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.6 points.

  4. 4.AOC

    3.3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.LG

    0.91%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.BenQ

    0.55%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

  7. 7.Dell

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between ASUS and its closest rivals

Every comparison with ASUS

22 comparisons

How has branded search demand for ASUS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS in New Zealand held steady, from 9.3K to 9.2K.
  • Across the 12 months ending September 2026, ASUS’s share of searches among external monitor brands in New Zealand decreased from 24.1% to 23%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among external monitor brands in New Zealand peaked at 26.4% in March 2026 and was lowest at 23% in September 2026.

How did search popularity change for New Zealand external monitor brands in September 2026?

5 changes

  1. In September 2026, HP gained share of searches among external monitor brands in New Zealand, from 26.9% to 29.3%.

  2. In September 2026, Lenovo gained share of searches among external monitor brands in New Zealand, from 42.4% to 43%.

  3. In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.

  4. In September 2026, AOC lost share of searches among external monitor brands in New Zealand, from 4.2% to 3.3%.

  5. Estimated monthly branded searches for Dell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are ASUS’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus ai mesh
  • asus art monitor
  • asus chrome
  • asus gaming monitor
  • asus gaming router
  • asus laptop
  • asus mesh
  • asus modem router
  • asus monitor
  • asus monitor oled
  • asus proart
  • asus rog
  • asus rog monitor
  • asus router
  • asus tuf
  • asus tuf monitor
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus wifi
  • asus wifi router
  • asus zen wifi
  • asus zenbook
  • asus zenbook 14

Do you work for ASUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands4th of 98%Show ranking
External monitor brands3rd of 723%Shown above
Portable monitor brands3rd of 623.9%Show ranking
Computer chip and graphics card brands2nd of 626.2%Show ranking
Wi-Fi router brands1st of 639.7%Show ranking
Modem router brands1st of 351.8%Show ranking
Computer monitor brands1st of 657.9%Show ranking
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