Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 0% of all New Zealand external monitor brand searches, placing Dell seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about external monitor brands, Dell appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Dell is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. LenovoShare of searches 43%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HPShare of searches 29.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. ASUSShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. AOCShare of searches 3.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. DellShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+2 more

Dell website (opens in a new tab)

Follow Dell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top external monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dell is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. LG2nd
  3. ASUS3rd
  4. AOC4th
  5. BenQ5th
  6. Lenovo–
  7. HP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about external monitor brands

4 answers

  • Asked ChatGPT

    “Which external monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best external monitor brands in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4BenQ
    5. 5AOC

  • Asked ChatGPT

    “What's the best external monitor brand in New Zealand for a home office?”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4AOC
    5. 5ASUS

  • Searched Google, AI Overview

    “best monitor”

    1. 1ASUS
    2. 2AOC

  • Searched Google, AI Overview

    “4k monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which external monitor brands compete with Dell?

Dell against external monitor brands in New Zealand, by month

Share of searches by month for Lenovo, HP, ASUS, AOC, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthLenovoHPASUSAOCLGBenQDell
Oct 202542.5%28.4%24.1%3.4%0.96%0.58%0.03%
Nov 202545%26.1%24.4%3%1.1%0.5%0%
Dec 202545.7%24.4%24.9%3.5%1%0.59%0%
Jan 202645.2%25.9%23.7%3.9%0.83%0.51%0.03%
Feb 202642.8%26.8%25.9%3%0.81%0.71%0.03%
Mar 202642.1%26.9%26.4%3.1%0.9%0.53%0.03%
Apr 202643.2%26.3%24.6%3.7%1.4%0.78%0%
May 202640.5%28%26.2%3.5%1%0.73%0%
Jun 202643.3%26.9%24.4%3.3%1.2%0.86%0.03%
Jul 202641.2%26.3%24.2%6.2%1.1%1%0.03%
Aug 202642.4%26.9%24.7%4.2%1.1%0.83%0%
Sep 202643%29.3%23%3.3%0.91%0.55%0%

  1. 1.Lenovo

    43%

    Held 1st. 13.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.HP

    29.3%

    Held 2nd. 9K estimated branded searches, +7.1% vs prior month. Share +2.3 points.

  3. 3.ASUS

    23%

    Held 3rd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.6 points.

  4. 4.AOC

    3.3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.LG

    0.91%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.BenQ

    0.55%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

  7. 7.Dell

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Dell and its closest rivals

Every comparison with Dell

14 comparisons

How has branded search demand for Dell changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
  • Across the 12 months ending September 2026, Dell’s share of searches among external monitor brands in New Zealand held steady, from 0.03% to 0%.

How did search popularity change for New Zealand external monitor brands in September 2026?

5 changes

  1. In September 2026, HP gained share of searches among external monitor brands in New Zealand, from 26.9% to 29.3%.

  2. In September 2026, Lenovo gained share of searches among external monitor brands in New Zealand, from 42.4% to 43%.

  3. In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.

  4. In September 2026, AOC lost share of searches among external monitor brands in New Zealand, from 4.2% to 3.3%.

  5. Estimated monthly branded searches for Dell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Dell’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dell business laptops
  • dell curved monitor
  • dell dock
  • dell docking station
  • dell external monitor
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron laptop
  • dell laptop
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell portable monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • dell xps laptop
  • monitor dell ultrawide

Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands7th of 91.7%Show ranking
External monitor brands7th of 70%Shown above
Portable monitor brands6th of 60.07%Show ranking
Computer monitor brands5th of 66.8%Show ranking
Docking station brands5th of 73.5%Show ranking
Curved monitor brands4th of 56%Show ranking
Creator with pink hair and a pink jacket

Is Dell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free