Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 0.07% of all New Zealand portable monitor brand searches, placing Dell sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about portable monitor brands, Dell did not appear in any of the answers.

Search and AI answers in September 2026

Dell is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. LenovoShare of searches 44.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. HPShare of searches 30.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ASUSShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 0.94%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DellShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top portable monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASUS1st
  2. Lenovo2nd
  3. ViewSonic3rd
  4. HP–
  5. LG–
  6. Dell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable monitor brands

5 answers

  • Asked ChatGPT

    “Which portable monitor brand should I buy in New Zealand?”

    1. 1ASUS
    2. 2Lenovo
    3. 3ViewSonic

  • Asked ChatGPT

    “What are the best portable monitor brands in New Zealand?”

    1. 1ASUS
    2. 2Lenovo
    3. 3ViewSonic

  • Asked ChatGPT

    “What's the best portable monitor brand in New Zealand for laptop travel?”

    1. 1ASUS
    2. 2Lenovo
    3. 3ViewSonic

  • Searched Google, AI Overview

    “portable monitor for laptop”

    1. 1Lenovo
    2. 2ASUS

  • Searched Google, AI Overview

    “second screen for laptop”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which portable monitor brands compete with Dell?

    Dell against portable monitor brands in New Zealand, by month

    Share of searches by month for Lenovo, HP, ASUS, Dell. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLenovoHPASUSLGViewSonicDell
    Oct 202544.2%29.5%25.1%1%0.25%0.04%
    Nov 202546.5%26.9%25.3%1.1%0.15%0.03%
    Dec 202547.6%25.3%25.9%1%0.18%0.04%
    Jan 202647.2%27%24.7%0.87%0.22%0.03%
    Feb 202644.4%27.8%26.9%0.84%0.1%0.03%
    Mar 202643.6%27.9%27.3%0.94%0.16%0.06%
    Apr 202645.1%27.5%25.7%1.4%0.27%0.04%
    May 202642.1%29.2%27.3%1.1%0.25%0.04%
    Jun 202645%28%25.4%1.3%0.31%0.03%
    Jul 202644.3%28.3%26%1.2%0.25%0.07%
    Aug 202644.5%28.3%25.9%1.1%0.17%0.07%
    Sep 202644.5%30.3%23.9%0.94%0.24%0.07%

    1. 1.Lenovo

      44.5%

      Held 1st. 13.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

    2. 2.HP

      30.3%

      Held 2nd. 9K estimated branded searches, +7.1% vs prior month. Share +2.1 points.

    3. 3.ASUS

      23.9%

      Held 3rd. 7.1K estimated branded searches, -7.9% vs prior month. Share -2 points.

    4. 4.LG

      0.94%

      Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

    5. 5.ViewSonic

      0.24%

      Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

    6. 6.Dell

      0.07%

      Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Dell and its closest rivals

    Every comparison with Dell

    14 comparisons

    How has branded search demand for Dell changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
    • Across the 12 months ending September 2026, Dell’s share of searches among portable monitor brands in New Zealand held steady, from 0.04% to 0.07%.

    How did search popularity change for New Zealand portable monitor brands in September 2026?

    3 changes

    1. In September 2026, HP gained share of searches among portable monitor brands in New Zealand, from 28.3% to 30.3%.

    2. In September 2026, ASUS lost share of searches among portable monitor brands in New Zealand, from 25.9% to 23.9%.

    3. Estimated monthly branded searches for Dell in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are Dell’s branded searches counted?

    20 search terms

    Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dell business laptops
    • dell curved monitor
    • dell dock
    • dell docking station
    • dell external monitor
    • dell gaming laptop
    • dell gaming monitor
    • dell inspiron laptop
    • dell laptop
    • dell latitude laptop
    • dell monitor
    • dell notebook
    • dell portable monitor
    • dell precision laptop
    • dell refurbished laptops
    • dell rugged laptop
    • dell touchscreen monitor
    • dell ultrasharp monitor
    • dell xps laptop
    • monitor dell ultrawide

    Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Dell compete?

    Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Laptop brands7th of 91.7%Show ranking
    External monitor brands7th of 70%Show ranking
    Portable monitor brands6th of 60.07%Shown above
    Computer monitor brands5th of 66.8%Show ranking
    Docking station brands5th of 73.5%Show ranking
    Curved monitor brands4th of 56%Show ranking
    Creator with pink hair and a pink jacket

    Is Dell your brand?

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