Brandwave

How popular isDell?

In September 2026, people searched for Dell by name about 2,820 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 6% of all New Zealand curved monitor brand searches, placing Dell fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about curved monitor brands, Dell appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Dell is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. SamsungShare of searches 46.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. LGShare of searches 33.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. AOCShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. DellShare of searches 6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. MSIShare of searches 3.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top curved monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dell is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Dell2nd
  3. LG3rd
  4. MSI4th
  5. AOC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AOC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSI2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about curved monitor brands

4 answers

  • Asked ChatGPT

    “Which curved monitor brand should I buy in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3AOC
    4. 4LG

  • Asked ChatGPT

    “What are the best curved monitor brands in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3LG
    4. 4MSI
    5. 5AOC

  • Asked ChatGPT

    “What's the best curved monitor brand in New Zealand for gaming and work?”

    1. 1Samsung
    2. 2Dell
    3. 3MSI

  • Searched Google, AI Overview

    “curved monitor nz”

    1. 1Samsung

  • Searched Google, AI Overview

    “ultrawide monitor nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which curved monitor brands compete with Dell?

Dell against curved monitor brands in New Zealand, by month

Share of searches by month for Samsung, LG, AOC, Dell, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthSamsungLGAOCDellMSI
Oct 202548.1%34.6%8.6%6.2%2.5%
Nov 202548.5%36.4%7.1%5.1%3%
Dec 202554.5%33%5.7%4.5%2.3%
Jan 202648.1%34.6%8.6%6.2%2.5%
Feb 202646.4%34.8%10.1%7.2%1.4%
Mar 202647.6%35.4%8.5%6.1%2.4%
Apr 202643.3%41.1%5.6%5.6%4.4%
May 202642.1%39.5%9.2%6.6%2.6%
Jun 202637.2%43%10.5%5.8%3.5%
Jul 202644.3%37.5%8%8%2.3%
Aug 202646.2%31.7%10.6%6.7%4.8%
Sep 202646.4%33.3%10.7%6%3.6%

  1. 1.Samsung

    46.4%

    Held 1st. 390 estimated branded searches, -18.8% vs prior month. Share +0.3 points.

  2. 2.LG

    33.3%

    Held 2nd. 280 estimated branded searches, -15.2% vs prior month. Share +1.6 points.

  3. 3.AOC

    10.7%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  4. 4.Dell

    6%

    Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.8 points.

  5. 5.MSI

    3.6%

    Held 5th. 30 estimated branded searches, -40% vs prior month. Share -1.2 points.

Compare popularity between Dell and its closest rivals

Every comparison with Dell

14 comparisons

How has branded search demand for Dell changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell in New Zealand fell from 3.4K to 2.8K.
  • Across the 12 months ending September 2026, Dell’s share of searches among curved monitor brands in New Zealand peaked at 8% in July 2026 and was lowest at 4.5% in December 2025.

How did search popularity change for New Zealand curved monitor brands in September 2026?

5 changes

  1. In September 2026, LG gained share of searches among curved monitor brands in New Zealand, from 31.7% to 33.3%.

  2. In September 2026, MSI lost share of searches among curved monitor brands in New Zealand, from 4.8% to 3.6%.

  3. In September 2026, Dell lost share of searches among curved monitor brands in New Zealand, from 6.7% to 6%.

  4. Samsung’s share of searches among curved monitor brands in New Zealand has gained ground for 3 months in a row, from 37.2% to 46.4% in September 2026.

  5. Estimated monthly branded searches for AOC in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are Dell’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dell business laptops
  • dell curved monitor
  • dell dock
  • dell docking station
  • dell external monitor
  • dell gaming laptop
  • dell gaming monitor
  • dell inspiron laptop
  • dell laptop
  • dell latitude laptop
  • dell monitor
  • dell notebook
  • dell portable monitor
  • dell precision laptop
  • dell refurbished laptops
  • dell rugged laptop
  • dell touchscreen monitor
  • dell ultrasharp monitor
  • dell xps laptop
  • monitor dell ultrawide

Do you work for Dell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laptop brands7th of 91.7%Show ranking
External monitor brands7th of 70%Show ranking
Portable monitor brands6th of 60.07%Show ranking
Computer monitor brands5th of 66.8%Show ranking
Docking station brands5th of 73.5%Show ranking
Curved monitor brands4th of 56%Shown above
Creator with pink hair and a pink jacket

Is Dell your brand?

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