Brandwave

Dell vs MSI:Which is more popular?

In September 2026, Dell had more branded searches than MSI among curved monitor brands in New Zealand. Dell had about 50 branded searches, while MSI had 30. Dell made up 6% of all curved monitor brand searches we track, and MSI accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about curved monitor brands, Dell appeared in three of the four answers and MSI in two. Dell was mentioned before MSI in every answer.

Among curved monitor brands in New Zealand in September 2026

Who do people search for more?

Dell, about 67% more searches than MSI

Dell 50 searchesMSI 30 searches

Who does AI mention more?

Dell, mentioned in 3 of 4 answers, MSI in 2

Dell in 3 of 4MSI in 2 of 4

Who does AI recommend more?

Dell, named ahead of MSI in every answer

Dell first in 3MSI never first

Follow Dell vs MSI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top curved monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MSI was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dell was listed before MSI in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Dell2nd
  3. LG3rd
  4. MSI4th
  5. AOC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AOC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSI2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about curved monitor brands

4 answers

  • Asked ChatGPT

    “Which curved monitor brand should I buy in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3AOC
    4. 4LG

  • Asked ChatGPT

    “What are the best curved monitor brands in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3LG
    4. 4MSI
    5. 5AOC

  • Asked ChatGPT

    “What's the best curved monitor brand in New Zealand for gaming and work?”

    1. 1Samsung
    2. 2Dell
    3. 3MSI

  • Searched Google, AI Overview

    “curved monitor nz”

    1. 1Samsung

  • Searched Google, AI Overview

    “ultrawide monitor nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dell or MSI more popular in search?

This chart shows how often people search Google for Dell and MSI by name. Each line represents a brand's share of searches for all five curved monitor brands we track, month by month, from searches in New Zealand.

Dell and MSI among curved monitor brands in New Zealand, by month

Share of searches by month for Dell, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthSamsungLGAOCDellMSI
Oct 202548.1%34.6%8.6%6.2%2.5%
Nov 202548.5%36.4%7.1%5.1%3%
Dec 202554.5%33%5.7%4.5%2.3%
Jan 202648.1%34.6%8.6%6.2%2.5%
Feb 202646.4%34.8%10.1%7.2%1.4%
Mar 202647.6%35.4%8.5%6.1%2.4%
Apr 202643.3%41.1%5.6%5.6%4.4%
May 202642.1%39.5%9.2%6.6%2.6%
Jun 202637.2%43%10.5%5.8%3.5%
Jul 202644.3%37.5%8%8%2.3%
Aug 202646.2%31.7%10.6%6.7%4.8%
Sep 202646.4%33.3%10.7%6%3.6%

How has the Dell and MSI comparison changed over the last 12 months?

3 findings
  • Dell was ahead of MSI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dell’s share of searches among curved monitor brands in New Zealand moved from 6.2% to 6%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, MSI’s share of searches among curved monitor brands in New Zealand moved from 2.5% to 3.6%, and its estimated monthly branded searches moved from 20 to 30.

How did search popularity change for New Zealand curved monitor brands in September 2026?

2 changes

  1. In September 2026, MSI lost share of searches among curved monitor brands in New Zealand, from 4.8% to 3.6%.

  2. In September 2026, Dell lost share of searches among curved monitor brands in New Zealand, from 6.7% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dell’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

1 branded search term

  • dell curved monitor

MSI

1 branded search term

  • msi curved monitor

How the Brand Demand Index is measured

Other head-to-heads among curved monitor brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free