Brandwave

MSI vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than MSI among curved monitor brands in New Zealand. Samsung had about 390 branded searches, while MSI had 30. Samsung made up 46.4% of all curved monitor brand searches we track, and MSI accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about curved monitor brands, Samsung appeared in all four answers and MSI in two. Samsung was mentioned before MSI in every answer.

Among curved monitor brands in New Zealand in September 2026

Who do people search for more?

Samsung, about 13 searches for every 1 for MSI

Samsung 390 searchesMSI 30 searches

Who does AI mention more?

Samsung, mentioned in every answer we collected

Samsung in 4 of 4MSI in 2 of 4

Who does AI recommend more?

Samsung, named ahead of MSI in every answer

Samsung first in 3MSI never first

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Top curved monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Samsung appeared in all four answers. MSI was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Samsung was listed before MSI in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Dell2nd
  3. LG3rd
  4. MSI4th
  5. AOC5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AOC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MSI2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about curved monitor brands

4 answers
  • Asked ChatGPT

    “Which curved monitor brand should I buy in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3AOC
    4. 4LG
  • Asked ChatGPT

    “What are the best curved monitor brands in New Zealand?”

    1. 1Samsung
    2. 2Dell
    3. 3LG
    4. 4MSI
    5. 5AOC
  • Asked ChatGPT

    “What's the best curved monitor brand in New Zealand for gaming and work?”

    1. 1Samsung
    2. 2Dell
    3. 3MSI
  • Searched Google, AI Overview

    “curved monitor nz”

    1. 1Samsung
  • Searched Google, AI Overview

    “ultrawide monitor nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MSI or Samsung more popular in search?

This chart shows how often people search Google for MSI and Samsung by name. Each line represents a brand's share of searches for all five curved monitor brands we track, month by month, from searches in New Zealand.

MSI and Samsung among curved monitor brands in New Zealand, by month

Share of searches by month for Samsung, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthSamsungLGAOCDellMSI
Oct 202548.1%34.6%8.6%6.2%2.5%
Nov 202548.5%36.4%7.1%5.1%3%
Dec 202554.5%33%5.7%4.5%2.3%
Jan 202648.1%34.6%8.6%6.2%2.5%
Feb 202646.4%34.8%10.1%7.2%1.4%
Mar 202647.6%35.4%8.5%6.1%2.4%
Apr 202643.3%41.1%5.6%5.6%4.4%
May 202642.1%39.5%9.2%6.6%2.6%
Jun 202637.2%43%10.5%5.8%3.5%
Jul 202644.3%37.5%8%8%2.3%
Aug 202646.2%31.7%10.6%6.7%4.8%
Sep 202646.4%33.3%10.7%6%3.6%

How has the MSI and Samsung comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of MSI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MSI’s share of searches among curved monitor brands in New Zealand moved from 2.5% to 3.6%, and its estimated monthly branded searches moved from 20 to 30.
  • Across the 12 months ending September 2026, Samsung’s share of searches among curved monitor brands in New Zealand moved from 48.1% to 46.4%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand curved monitor brands in September 2026?

2 changes
  1. In September 2026, MSI lost share of searches among curved monitor brands in New Zealand, from 4.8% to 3.6%.

  2. Samsung’s share of searches among curved monitor brands in New Zealand has gained ground for 3 months in a row, from 37.2% to 46.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MSI’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MSI

1 branded search term

  • msi curved monitor

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among curved monitor brands

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