Brandwave

How popular isBenQ?

In September 2026, people searched for BenQ by name about 300 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 0.55% of all New Zealand external monitor brand searches, placing BenQ sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about external monitor brands, BenQ appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

BenQ is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. LenovoShare of searches 43%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HPShare of searches 29.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. ASUSShare of searches 23%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. AOCShare of searches 3.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. BenQShare of searches 0.55%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top external monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BenQ was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BenQ is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. LG2nd
  3. ASUS3rd
  4. AOC4th
  5. BenQ5th
  6. Lenovo–
  7. HP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about external monitor brands

4 answers

  • Asked ChatGPT

    “Which external monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC

  • Asked ChatGPT

    “What are the best external monitor brands in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4BenQ
    5. 5AOC

  • Asked ChatGPT

    “What's the best external monitor brand in New Zealand for a home office?”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4AOC
    5. 5ASUS

  • Searched Google, AI Overview

    “best monitor”

    1. 1ASUS
    2. 2AOC

  • Searched Google, AI Overview

    “4k monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which external monitor brands compete with BenQ?

BenQ against external monitor brands in New Zealand, by month

Share of searches by month for Lenovo, HP, ASUS, AOC, BenQ. The figures are in the table below the chart.

View monthly share of searches table
MonthLenovoHPASUSAOCLGBenQDell
Oct 202542.5%28.4%24.1%3.4%0.96%0.58%0.03%
Nov 202545%26.1%24.4%3%1.1%0.5%0%
Dec 202545.7%24.4%24.9%3.5%1%0.59%0%
Jan 202645.2%25.9%23.7%3.9%0.83%0.51%0.03%
Feb 202642.8%26.8%25.9%3%0.81%0.71%0.03%
Mar 202642.1%26.9%26.4%3.1%0.9%0.53%0.03%
Apr 202643.2%26.3%24.6%3.7%1.4%0.78%0%
May 202640.5%28%26.2%3.5%1%0.73%0%
Jun 202643.3%26.9%24.4%3.3%1.2%0.86%0.03%
Jul 202641.2%26.3%24.2%6.2%1.1%1%0.03%
Aug 202642.4%26.9%24.7%4.2%1.1%0.83%0%
Sep 202643%29.3%23%3.3%0.91%0.55%0%

  1. 1.Lenovo

    43%

    Held 1st. 13.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.HP

    29.3%

    Held 2nd. 9K estimated branded searches, +7.1% vs prior month. Share +2.3 points.

  3. 3.ASUS

    23%

    Held 3rd. 7.1K estimated branded searches, -7.9% vs prior month. Share -1.6 points.

  4. 4.AOC

    3.3%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.9 points.

  5. 5.LG

    0.91%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.BenQ

    0.55%

    Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

  7. 7.Dell

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between BenQ and its closest rivals

Every comparison with BenQ

13 comparisons

How has branded search demand for BenQ changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BenQ in New Zealand fell from 370 to 300.
  • Across the 12 months ending September 2026, BenQ’s share of searches among external monitor brands in New Zealand held steady, from 0.58% to 0.55%.

How did search popularity change for New Zealand external monitor brands in September 2026?

5 changes

  1. In September 2026, HP gained share of searches among external monitor brands in New Zealand, from 26.9% to 29.3%.

  2. In September 2026, Lenovo gained share of searches among external monitor brands in New Zealand, from 42.4% to 43%.

  3. In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.

  4. In September 2026, AOC lost share of searches among external monitor brands in New Zealand, from 4.2% to 3.3%.

  5. Estimated monthly branded searches for Dell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are BenQ’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BenQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benq gaming monitor
  • benq monitor
  • benq portable projector
  • benq projector

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How the Brand Demand Index is measured

Where does BenQ compete?

BenQ is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
External monitor brands6th of 70.55%Shown above
Computer monitor brands6th of 61.4%Show ranking
Projector brands5th of 71.9%Show ranking
Portable projector brands5th of 50.23%Show ranking
Short throw projector brands5th of 54.7%Show ranking
Creator with pink hair and a pink jacket

Is BenQ your brand?

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