BenQ vs Optoma:Which is more popular by branded search in New Zealand?
In August 2026, BenQ had more branded searches than Optoma among projector brands in New Zealand. BenQ was estimated to have 430 branded searches compared to Optoma’s 100, and held a 4.8% Share of Search versus Optoma’s 1.1%.
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Which is more popular in search, BenQ or Optoma?
Compare the home and portable projector brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BenQ, Optoma. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | XGIMI | Nebula by Anker | BenQ | Optoma |
|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 11.7% | 8% | 4.7% | 1.4% |
| Nov 2025 | 69.8% | 16.2% | 8.1% | 4.8% | 1.2% |
| Dec 2025 | 71.6% | 13.3% | 9.6% | 4.2% | 1.4% |
| Jan 2026 | 79% | 9.8% | 6.6% | 3.8% | 0.89% |
| Feb 2026 | 78.6% | 9.5% | 6.1% | 4.9% | 0.93% |
| Mar 2026 | 81.1% | 8.1% | 5.9% | 4% | 0.91% |
| Apr 2026 | 76.3% | 10.3% | 7.6% | 4.6% | 1.2% |
| May 2026 | 74.8% | 13.2% | 6.4% | 4.6% | 0.97% |
| Jun 2026 | 76.2% | 12.3% | 5.2% | 5.3% | 1% |
| Jul 2026 | 69.3% | 17.6% | 6.5% | 6% | 0.74% |
| Aug 2026 | 75.3% | 13.1% | 5.7% | 4.8% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the BenQ and Optoma comparison changed over the last 12 months?
3 findings
- BenQ was ahead of Optoma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BenQ’s estimated Share of Search among projector brands in New Zealand moved from 4.7% to 4.8%, and its estimated monthly branded searches moved from 370 to 430.
- Across the 11 months ending August 2026, Optoma’s estimated Share of Search among projector brands in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 110 to 100.
How did search popularity change for New Zealand projector brands in August 2026?
1 change
In August 2026, BenQ lost estimated Share of Search among projector brands in New Zealand, from 6% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using BenQ’s and Optoma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.