ASUS vs Dell:Which is more popular?
In September 2026, ASUS had more branded searches than Dell among external monitor brands in New Zealand. ASUS had about 7,090 branded searches, while Dell had 0. ASUS made up 23% of all external monitor brand searches we track, and Dell accounted for 0%. When we asked ChatGPT and Google AI Overviews about external monitor brands, ASUS appeared in all four answers and Dell in three. Dell was mentioned before ASUS in three out of four answers.
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Top external monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ASUS appeared in all four answers. Dell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dell was listed before ASUS in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about external monitor brands
4 answers
Asked ChatGPT
“Which external monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best external monitor brands in New Zealand?”
Asked ChatGPT
“What's the best external monitor brand in New Zealand for a home office?”
Searched Google, AI Overview
“best monitor”
Searched Google, AI Overview
“4k monitor nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASUS or Dell more popular in search?
This chart shows how often people search Google for ASUS and Dell by name. Each line represents a brand's share of searches for all seven external monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for ASUS, Dell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lenovo | HP | ASUS | AOC | LG | BenQ | Dell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 28.4% | 24.1% | 3.4% | 0.96% | 0.58% | 0.03% |
| Nov 2025 | 45% | 26.1% | 24.4% | 3% | 1.1% | 0.5% | 0% |
| Dec 2025 | 45.7% | 24.4% | 24.9% | 3.5% | 1% | 0.59% | 0% |
| Jan 2026 | 45.2% | 25.9% | 23.7% | 3.9% | 0.83% | 0.51% | 0.03% |
| Feb 2026 | 42.8% | 26.8% | 25.9% | 3% | 0.81% | 0.71% | 0.03% |
| Mar 2026 | 42.1% | 26.9% | 26.4% | 3.1% | 0.9% | 0.53% | 0.03% |
| Apr 2026 | 43.2% | 26.3% | 24.6% | 3.7% | 1.4% | 0.78% | 0% |
| May 2026 | 40.5% | 28% | 26.2% | 3.5% | 1% | 0.73% | 0% |
| Jun 2026 | 43.3% | 26.9% | 24.4% | 3.3% | 1.2% | 0.86% | 0.03% |
| Jul 2026 | 41.2% | 26.3% | 24.2% | 6.2% | 1.1% | 1% | 0.03% |
| Aug 2026 | 42.4% | 26.9% | 24.7% | 4.2% | 1.1% | 0.83% | 0% |
| Sep 2026 | 43% | 29.3% | 23% | 3.3% | 0.91% | 0.55% | 0% |
How has the ASUS and Dell comparison changed over the last 12 months?
3 findings
- ASUS was ahead of Dell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among external monitor brands in New Zealand moved from 24.1% to 23%, and its estimated monthly branded searches moved from 7K to 7.1K.
- Across the 12 months ending September 2026, Dell’s share of searches among external monitor brands in New Zealand moved from 0.03% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand external monitor brands in September 2026?
2 changes
In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.
Estimated monthly branded searches for Dell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among external monitor brands
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