Brandwave

ASUS vs Lenovo:Which is more popular?

In September 2026, Lenovo had more branded searches than ASUS among external monitor brands in New Zealand. Lenovo had about 13,200 branded searches, while ASUS had 7,090. Lenovo made up 43% of all external monitor brand searches we track, and ASUS accounted for 23%. When we asked ChatGPT and Google AI Overviews about external monitor brands, ASUS appeared in all four answers and Lenovo in none.

Among external monitor brands in New Zealand in September 2026

Who do people search for more?

Lenovo, about 86% more searches than ASUS

Lenovo 13.2K searchesASUS 7.1K searches

Who does AI mention more?

ASUS, mentioned in every answer we collected

ASUS in 4 of 4Lenovo in 0 of 4

Who does AI recommend more?

ASUS, the only one of the two named

ASUS first in 4Lenovo never named

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Top external monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ASUS appeared in all four answers. Lenovo did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dell1st
  2. LG2nd
  3. ASUS3rd
  4. AOC4th
  5. BenQ5th
  6. Lenovo–
  7. HP–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ASUS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AOC4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BenQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lenovo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about external monitor brands

4 answers
  • Asked ChatGPT

    “Which external monitor brand should I buy in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4AOC
  • Asked ChatGPT

    “What are the best external monitor brands in New Zealand?”

    1. 1Dell
    2. 2LG
    3. 3ASUS
    4. 4BenQ
    5. 5AOC
  • Asked ChatGPT

    “What's the best external monitor brand in New Zealand for a home office?”

    1. 1Dell
    2. 2LG
    3. 3BenQ
    4. 4AOC
    5. 5ASUS
  • Searched Google, AI Overview

    “best monitor”

    1. 1ASUS
    2. 2AOC
  • Searched Google, AI Overview

    “4k monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ASUS or Lenovo more popular in search?

This chart shows how often people search Google for ASUS and Lenovo by name. Each line represents a brand's share of searches for all seven external monitor brands we track, month by month, from searches in New Zealand.

ASUS and Lenovo among external monitor brands in New Zealand, by month

Share of searches by month for Lenovo, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthLenovoHPASUSAOCLGBenQDell
Oct 202542.5%28.4%24.1%3.4%0.96%0.58%0.03%
Nov 202545%26.1%24.4%3%1.1%0.5%0%
Dec 202545.7%24.4%24.9%3.5%1%0.59%0%
Jan 202645.2%25.9%23.7%3.9%0.83%0.51%0.03%
Feb 202642.8%26.8%25.9%3%0.81%0.71%0.03%
Mar 202642.1%26.9%26.4%3.1%0.9%0.53%0.03%
Apr 202643.2%26.3%24.6%3.7%1.4%0.78%0%
May 202640.5%28%26.2%3.5%1%0.73%0%
Jun 202643.3%26.9%24.4%3.3%1.2%0.86%0.03%
Jul 202641.2%26.3%24.2%6.2%1.1%1%0.03%
Aug 202642.4%26.9%24.7%4.2%1.1%0.83%0%
Sep 202643%29.3%23%3.3%0.91%0.55%0%

How has the ASUS and Lenovo comparison changed over the last 12 months?

3 findings
  • Lenovo was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among external monitor brands in New Zealand moved from 24.1% to 23%, and its estimated monthly branded searches moved from 7K to 7.1K.
  • Across the 12 months ending September 2026, Lenovo’s share of searches among external monitor brands in New Zealand moved from 42.5% to 43%, and its estimated monthly branded searches moved from 12.4K to 13.2K.

How did search popularity change for New Zealand external monitor brands in September 2026?

2 changes
  1. In September 2026, Lenovo gained share of searches among external monitor brands in New Zealand, from 42.4% to 43%.

  2. In September 2026, ASUS lost share of searches among external monitor brands in New Zealand, from 24.7% to 23%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using ASUS’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

11 branded search terms

  • asus
  • asus chrome
  • asus monitor
  • asus proart
  • asus rog
  • asus tuf
  • asus vivo
  • asus vivobook 14
  • asus vivobook 15
  • asus zenbook
  • asus zenbook 14

Lenovo

7 branded search terms

  • lenovo
  • lenovo chrome
  • lenovo ideapad
  • lenovo legion
  • lenovo tab
  • lenovo thinkpad
  • lenovo yoga

How the Brand Demand Index is measured

Other head-to-heads among external monitor brands

Creator with pink hair and a pink jacket

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