MacBook vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, MacBook had more branded searches than Microsoft Surface among laptop brands in New Zealand. MacBook was estimated to have 68.4K branded searches compared to Microsoft Surface’s 10.1K, and held a 46.2% Share of Search versus Microsoft Surface’s 6.8%.
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Which is more popular in search, MacBook or Microsoft Surface?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MacBook, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the MacBook and Microsoft Surface comparison changed over the last 12 months?
3 findings
- MacBook was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand moved from 41.8% to 46.2%, and its estimated monthly branded searches moved from 54.6K to 68.4K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand laptop brands in August 2026?
1 change
Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MacBook’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacBook
23 branded search terms
- apple macbook
- apple macbook air
- apple macbook pro
- macbook
- macbook air
- macbook air 13
- macbook air 13 inch
- macbook air 2020
- macbook air m1
- macbook air m2
- macbook air m3
- macbook laptop
- macbook m2
- macbook m3
- macbook near me
- macbook new zealand
- macbook notebook
- macbook nz
- macbook online
- macbook pro
- macbook pro 14 inch
- new macbook
- refurbished macbook
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.