Lenovo vs Microsoft Surface:Which is more popular by branded search in New Zealand?
In August 2026, Lenovo had more branded searches than Microsoft Surface among laptop brands in New Zealand. Lenovo was estimated to have 20.5K branded searches compared to Microsoft Surface’s 10.1K, and held a 13.9% Share of Search versus Microsoft Surface’s 6.8%.
Follow Lenovo vs Microsoft Surface and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lenovo or Microsoft Surface?
Compare the laptop brands New Zealanders buy for work, study and gaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lenovo, Microsoft Surface. The figures are in the table below the chart.
View monthly share of search table
| Month | MacBook | Lenovo | HP | ASUS | Microsoft Surface | Razer | Acer | Dell | MSI |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 14.5% | 14.5% | 8.2% | 8.3% | 5.7% | 3.5% | 3% | 0.53% |
| Nov 2025 | 42% | 16.7% | 13.6% | 8.2% | 7.9% | 5.7% | 3.1% | 2.3% | 0.51% |
| Dec 2025 | 43.4% | 16.1% | 12.2% | 8.2% | 7.4% | 7% | 3% | 2.3% | 0.47% |
| Jan 2026 | 43% | 16.1% | 13.3% | 7.7% | 6.9% | 5.8% | 4.4% | 2.4% | 0.54% |
| Feb 2026 | 46.4% | 14.3% | 13.7% | 7.9% | 6.8% | 4.6% | 3.2% | 2.4% | 0.57% |
| Mar 2026 | 53.4% | 11.7% | 13.3% | 6.7% | 5.9% | 3.8% | 2.6% | 2.2% | 0.46% |
| Apr 2026 | 43.9% | 14.7% | 13.9% | 8.2% | 6.9% | 5.9% | 3.1% | 2.9% | 0.56% |
| May 2026 | 47.2% | 13.1% | 13.3% | 8% | 6.8% | 5.2% | 2.9% | 3% | 0.53% |
| Jun 2026 | 47.5% | 13.4% | 12.5% | 7.5% | 7.6% | 5% | 2.8% | 3.2% | 0.5% |
| Jul 2026 | 45.9% | 14.4% | 12.9% | 8.1% | 7.1% | 5% | 2.8% | 3.3% | 0.56% |
| Aug 2026 | 46.2% | 13.9% | 13% | 8% | 6.8% | 5.4% | 3.3% | 2.9% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Lenovo and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands in New Zealand moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 19K to 20.5K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K.
How did search popularity change for New Zealand laptop brands in August 2026?
1 change
In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Lenovo’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenovo
19 branded search terms
- lenovo
- lenovo chrome
- lenovo com
- lenovo idea flex 5
- lenovo ideapad
- lenovo ideapad slim 3
- lenovo laptop
- lenovo laptop charger
- lenovo legion
- lenovo legion5
- lenovo near me
- lenovo notebook
- lenovo nz
- lenovo online
- lenovo tab
- lenovo thinkpad
- lenovo thinkpad x1 carbon
- lenovo yoga
- lenovo yoga 7i
Microsoft Surface
21 branded search terms
- microsoft com
- microsoft surface laptop
- microsoft surface laptop 7
- microsoft surface near me
- microsoft surface nz
- microsoft surface pro 11
- microsoft surface tab
- microsoftsurface
- microsoftsurface laptop
- pc surface pro
- surface laptop
- surface laptop 7
- surface laptop notebook
- surface laptop tablet
- surface pro
- surface pro 11
- surface pro 4
- surface pro 7
- surface pro 8
- surface pro 9
- surface pro laptop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.