How popular isPower BI in search?
In August 2026, there were an estimated 9.2K branded searches for Power BI in New Zealand which held steady over the last 11 months. Power BI holds 73% estimated Share of Search among New Zealand business intelligence tools and is ranked 1st of 5 competitors for search popularity.
Power BI73%Tableau11.2%
Looker Studio8%
Qlik4.4%
Metabase3.3%
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Which business intelligence tools compete with Power BI?
Share of Search by month for Power BI, Tableau, Looker Studio, Qlik, Metabase. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Tableau | Looker Studio | Qlik | Metabase |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 10.8% | 9.5% | 4.7% | 2.2% |
| Nov 2025 | 73.4% | 11.1% | 9.6% | 3.7% | 2.2% |
| Dec 2025 | 75.4% | 10% | 9% | 3.6% | 2% |
| Jan 2026 | 72.2% | 10.5% | 11.4% | 3.7% | 2.2% |
| Feb 2026 | 73.2% | 11.4% | 9.6% | 3.6% | 2.3% |
| Mar 2026 | 72.3% | 11.7% | 10% | 3.3% | 2.7% |
| Apr 2026 | 72.2% | 11.3% | 9.7% | 4% | 2.8% |
| May 2026 | 71.9% | 13.3% | 8.7% | 3.5% | 2.5% |
| Jun 2026 | 79.2% | 7.6% | 7.8% | 3.2% | 2.2% |
| Jul 2026 | 75.4% | 9.6% | 8.8% | 3.9% | 2.3% |
| Aug 2026 | 73% | 11.2% | 8% | 4.4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73% | 9.2K | +1.1% | -2.4 points | |
| 2, held 2nd | 11.2% | 1.4K | +22.6% | +1.7 points | |
| 3, held 3rd | 8% | 1K | -4.7% | -0.8 points | |
| 4, held 4th | 4.4% | 550 | +17% | +0.5 points | |
| 5, held 5th | 3.3% | 420 | +50% | +1 points |
1.
Power BI73%
held 1st · 9.2K estimated branded searches · +1.1% vs prior month · -2.4 points
2.
Tableau
11.2%
held 2nd · 1.4K estimated branded searches · +22.6% vs prior month · +1.7 points
8%
held 3rd · 1K estimated branded searches · -4.7% vs prior month · -0.8 points
4.
Qlik4.4%
held 4th · 550 estimated branded searches · +17% vs prior month · +0.5 points
5.
Metabase3.3%
held 5th · 420 estimated branded searches · +50% vs prior month · +1 points
Compare search popularity between Power BI and its closest rivals
How has branded search demand for Power BI changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Power BI in New Zealand held steady, from 9.3K to 9.2K.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools in New Zealand peaked at 79.2% in June 2026 and was lowest at 71.9% in May 2026.
How did search popularity change for New Zealand business intelligence tools in August 2026?
4 changes
In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%.

In August 2026, Metabase gained estimated Share of Search among business intelligence tools in New Zealand, from 2.3% to 3.3%.

In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%.

In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.
How is Power BI measured?
Brandwave collects information about searches that people make online using Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- power bi application
- power bi bi
- power bi consulting
- power bi dashboard
- power bi data visualisation
- power bi nz
- power bi online
- power bi pricing
- power bi professional
- power bi reporting
- power bi service
- power bi web
- power bi what is
- powerbi
- powerbi bi
- powerbi dashboard
Who owns Power BI?
Power BI is owned by
Microsoft. Brandwave also tracks Microsoft Copilot,
Bing,
GitHub Actions,
GitHub Copilot, LinkedIn,
LinkedIn Ads,
Microsoft 365, Microsoft Advertising,
Microsoft Authenticator, Microsoft Azure,
Microsoft Bookings, Microsoft Clarity,
Microsoft Dynamics 365,
Microsoft Edge,
Microsoft Forms,
Microsoft Power Apps,
Microsoft PowerPoint,
Microsoft Surface,
Microsoft Teams, Microsoft To Do,
Microsoft Translator,
Microsoft Visio,
Minecraft,
OneDrive,
OneNote,
Outlook,
Power Automate,
SharePoint,
Xbox and
Xbox Game Pass, owned by the same company, in New Zealand.
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Is Power BI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.