Brandwave

How popular isLooker Studio?

In October 2026, people searched for Looker Studio by name about 1,830 times in New Zealand, a 31.5% decrease from the previous year. These searches made up 8.8% of all New Zealand business intelligence tool searches, placing Looker Studio second out of six tools. When we asked both ChatGPT and Google AI Overviews about business intelligence tools, Looker Studio appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Looker Studio is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Power BIShare of searches 80.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Looker StudioShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TableauShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QlikShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MetabaseShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top business intelligence tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Looker Studio is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Metabase5th
  6. ThoughtSpot6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qlik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about business intelligence tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Looker Studio compared with other New Zealand business intelligence tools?

Looker Studio against business intelligence tools in New Zealand, by month

Share of searches by month for Power BI, Looker Studio, Tableau, Qlik. The figures are in the table below the chart.

View monthly share of searches table
MonthPower BILooker StudioTableauQlikMetabaseThoughtSpot
Nov 202577.8%12.3%6.3%2%1.3%0.23%
Dec 202580.3%10.7%5.5%2.1%1.1%0.18%
Jan 202678.5%11.9%6.1%2.1%1.3%0.12%
Feb 202679.9%9.9%6.6%2.1%1.3%0.14%
Mar 202679.3%10.3%6.8%1.9%1.6%0.08%
Apr 202677.1%12.4%6.4%2.2%1.6%0.32%
May 202676%12%8.1%2.1%1.5%0.23%
Jun 202681.3%10.6%4.6%1.9%1.4%0.16%
Jul 202680.7%10%5.5%2.3%1.4%0.14%
Aug 202679.9%8.7%6.6%2.6%2%0.19%
Sep 202679%8.5%6.4%2.5%3.5%0.14%
Oct 202680.7%8.8%6.5%2.6%1.3%0.1%

  1. 1.Power BI

    80.7%

    Held 1st. 16.8K estimated branded searches, -0.3% vs prior month. Share +1.7 points.

  2. 2.Looker Studio

    8.8%

    Held 2nd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.Tableau

    6.5%

    Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  4. 4.Qlik

    2.6%

    Moved from 5th to 4th. 540 estimated branded searches, +1.9% vs prior month. Share +0.1 points.

  5. 5.Metabase

    1.3%

    Moved from 4th to 5th. 280 estimated branded searches, -62.2% vs prior month. Share -2.1 points.

  6. 6.ThoughtSpot

    0.1%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Looker Studio and its closest rivals

Every comparison with Looker Studio

10 comparisons

How has branded search demand for Looker Studio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Looker Studio in New Zealand fell from 2.7K to 1.8K.
  • Across the 12 months ending October 2026, Looker Studio’s share of searches among business intelligence tools in New Zealand decreased from 12.3% to 8.8%.
  • Across the 12 months ending October 2026, Looker Studio’s share of searches among business intelligence tools in New Zealand peaked at 12.4% in April 2026 and was lowest at 8.5% in September 2026.

How did search popularity change for New Zealand business intelligence tools in October 2026?

5 changes

  1. In October 2026, Power BI gained share of searches among business intelligence tools in New Zealand, from 79% to 80.7%.

  2. In October 2026, Metabase lost share of searches among business intelligence tools in New Zealand, from 3.5% to 1.3%.

  3. In October 2026, Qlik rose from 5th to 4th among business intelligence tools in New Zealand.

  4. Estimated monthly branded searches for ThoughtSpot in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

  5. Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.

How are Looker Studio’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Looker Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • looker studio
  • looker studio bi
  • looker studio dashboard
  • looker studio reports
  • lookerstudio
  • lookerstudio dashboard

How the Brand Demand Index is measured

Do you work for Looker Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Looker Studio compete?

Looker Studio is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business intelligence tools2nd of 68.8%Shown above
Marketing reporting platforms for agencies1st of 682.2%Show ranking
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Is Looker Studio your brand?

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