DashThis vs Looker Studio:Which is more popular in New Zealand?
In October 2026, Looker Studio had more branded searches than DashThis among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while DashThis had 20. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and DashThis accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, both DashThis and Looker Studio appeared in all four answers. Looker Studio was mentioned before DashThis in three out of four answers.
Who do people search for more?
Looker Studio, about 88 searches for every 1 for DashThis
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Looker Studio, named ahead of DashThis in 3 of 4 answers
Follow DashThis vs Looker Studio and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both DashThis and Looker Studio showed up in all four answers. Looker Studio was listed before DashThis in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st- Looker Studio2nd
DashThis3rd
Swydo4th
Whatagraph5th
Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DashThis or Looker Studio more popular in search?
This chart shows how often people search Google for DashThis and Looker Studio by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Looker Studio, DashThis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for DashThis and Looker Studio changed in New Zealand over the last 12 months?
3 findings
- Looker Studio was ahead of DashThis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, DashThis’ share of searches among marketing reporting platforms for agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%.
How are DashThis’ and Looker Studio’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DashThis’ and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DashThis
1 branded search term
- dashthis
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Other head-to-heads among marketing reporting platforms for agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.