Marketing reporting platforms for agencies in New Zealand:Which are most popular?

Name: Marketing reporting platforms for agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Looker Studio was the most searched marketing reporting platforms for agency in New Zealand, accounting for 82.2% of all searches among the six agencies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Looker Studio, AgencyAnalytics and DashThis showed up in every answer. AgencyAnalytics was recommended most often, coming first in every response.

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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Looker Studio, AgencyAnalytics and DashThis appeared every time. AgencyAnalytics was recommended most often, coming first in every answer. Looker Studio was second, and DashThis was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Looker Studio	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
AgencyAnalytics	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
DashThis	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Swydo	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Whatagraph	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Databox	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4

Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about marketing reporting platforms for agencies

4 answers

Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
1. 1AgencyAnalytics
2. 2Looker Studio
3. 3DashThis
4. 4Swydo
5. 5Whatagraph
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
1. 1AgencyAnalytics
2. 2Swydo
3. 3Looker Studio
4. 4DashThis
5. 5Databox
6. 6Whatagraph
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which marketing reporting platforms for agencies do people search for most?

This chart shows how often people search Google for each marketing reporting platforms for agency by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.

Share of searches among marketing reporting platforms for agencies in New Zealand, by month

Month	Looker Studio	AgencyAnalytics	Databox	Swydo	DashThis	Whatagraph
Nov 2025	87.2%	5.7%	2.3%	3%	1%	0.67%
Dec 2025	87.1%	5.4%	3.5%	2%	0.99%	0.99%
Jan 2026	82.6%	7%	3.7%	3.7%	1.7%	1.2%
Feb 2026	84%	5.9%	4.6%	3.8%	0.84%	0.84%
Mar 2026	85.2%	5.6%	4.6%	3%	0.98%	0.66%
Apr 2026	85%	6.9%	3.6%	2.3%	1.3%	0.98%
May 2026	87.8%	5.7%	2.4%	2.4%	1%	0.68%
Jun 2026	86.4%	5.6%	3%	3%	1%	1%
Jul 2026	87%	4.8%	3%	3%	1.3%	0.87%
Aug 2026	82.2%	6.5%	4.2%	5.1%	1.4%	0.47%
Sep 2026	84.2%	6.7%	3.3%	3.3%	1.4%	0.96%
Oct 2026	82.2%	7.9%	5.1%	3.3%	0.93%	0.47%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Looker Studio Google	82.2%	1.8K	0%	-2 points
2, held 2nd	AgencyAnalytics	7.9%	170	+21.4%	+1.2 points
3, held 3rd	Databox	5.1%	110	+57.1%	+1.8 points
4, held 4th	Swydo	3.3%	70	0%	-0.1 points
5, held 5th	DashThis	0.93%	20	-33.3%	-0.5 points
6, held 6th	Whatagraph	0.47%	10	-50%	-0.5 points

1.Looker Studio
82.2%
Held 1st. 1.8K estimated branded searches, 0% vs prior month. Share -2 points.
2.AgencyAnalytics
7.9%
Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
3.Databox
5.1%
Held 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +1.8 points.
4.Swydo
3.3%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.DashThis
0.93%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
6.Whatagraph
0.47%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Which brand is most popular in search among marketing reporting platforms for agencies in New Zealand?

6 brands

In October 2026, Looker Studio was the most searched among marketing reporting platforms for agencies in New Zealand, with an estimated 1.8K branded searches, 82.2% of all searches for the six tracked by the Brandwave Brand Demand Index. AgencyAnalytics is in 2nd place, 74.3 percentage points behind at 7.9%.

New Zealand marketing reporting platforms for agencies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Looker Studio	87.2% → 82.2%	87.8%May 2026	82.2%Aug 2026	1st
AgencyAnalytics	5.7% → 7.9%	7.9%Oct 2026	4.8%Jul 2026	2nd
Databox	2.3% → 5.1%	5.1%Oct 2026	2.3%Nov 2025	4th → 3rd
Swydo	3% → 3.3%	5.1%Aug 2026	2%Dec 2025	3rd → 4th
DashThis	1% → 0.93%	1.7%Jan 2026	0.84%Feb 2026	5th
Whatagraph	0.67% → 0.47%	1.2%Jan 2026	0.47%Aug 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand decreased from 87.2% to 82.2%.
Across the 12 months ending October 2026, AgencyAnalytics’ share of searches among marketing reporting platforms for agencies in New Zealand increased from 5.7% to 7.9%.
Across the 12 months ending October 2026, Databox’s share of searches among marketing reporting platforms for agencies in New Zealand increased from 2.3% to 5.1%.
Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 87.8% in May 2026 and was lowest at 82.2% in August 2026.
Across the 12 months ending October 2026, AgencyAnalytics’ share of searches among marketing reporting platforms for agencies in New Zealand peaked at 7.9% in October 2026 and was lowest at 4.8% in July 2026.
Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 5.1% in August 2026 and was lowest at 2% in December 2025.
Across the 12 months ending October 2026, Databox rose from 4th to 3rd among marketing reporting platforms for agencies in New Zealand.
Across the 12 months ending October 2026, Swydo fell from 3rd to 4th among marketing reporting platforms for agencies in New Zealand.
Across the 12 months ending October 2026, DashThis and Whatagraph held steady: their share of searches among marketing reporting platforms for agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?

6 changes

In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%.
In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%.
Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.

How are branded searches counted for marketing reporting platforms for agencies?

7 search terms

Each brand's share of searches among marketing reporting platforms for agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.