Databox vs Looker Studio:Which is more popular in New Zealand?
In October 2026, Looker Studio had more branded searches than Databox among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Databox had 110. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Databox accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Looker Studio appeared in all four answers and Databox in two. Looker Studio was mentioned before Databox in three out of four answers.
Who do people search for more?
Looker Studio, about 16 searches for every 1 for Databox
Who does AI mention more?
Looker Studio, mentioned in every answer we collected
Who does AI recommend more?
Looker Studio, named ahead of Databox in 3 of 4 answers
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Looker Studio appeared in all four answers. Databox was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Looker Studio was listed before Databox in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st- Looker Studio2nd
DashThis3rd
Swydo4th
Whatagraph5th
Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Databox or Looker Studio more popular in search?
This chart shows how often people search Google for Databox and Looker Studio by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Looker Studio, Databox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for Databox and Looker Studio changed in New Zealand over the last 12 months?
3 findings
- Looker Studio was ahead of Databox in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Databox’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 2.3% to 5.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
How are Databox’s and Looker Studio’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Databox’s and Looker Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Databox
1 branded search term
- databox
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Other head-to-heads among marketing reporting platforms for agencies
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