Databox vs Swydo:Which is more popular in New Zealand?
In October 2026, Databox had more branded searches than Swydo among marketing reporting platforms for agencies in New Zealand. Databox had about 110 branded searches, while Swydo had 70. Databox made up 5.1% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Swydo appeared in three of the four answers and Databox in two. Swydo was mentioned before Databox in three out of four answers.
Who do people search for more?
Databox, about 57% more searches than Swydo
Who does AI mention more?
Swydo, mentioned in 3 of 4 answers, Databox in 2
Who does AI recommend more?
Swydo, named ahead of Databox in 3 of 4 answers
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Databox was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Swydo was listed before Databox in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st
Looker Studio2nd
DashThis3rd- Swydo4th
Whatagraph5th- Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Databox or Swydo more popular in search?
This chart shows how often people search Google for Databox and Swydo by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Databox, Swydo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for Databox and Swydo changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Databox took it in December 2025, Swydo took it in August 2026, Databox took it in October 2026.
- Across the 12 months ending October 2026, Databox’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 2.3% to 5.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.
How are Databox’s and Swydo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Databox’s and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing reporting platforms for agencies
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