How popular isSwydo?
In October 2026, people searched for Swydo by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 3.3% of all New Zealand marketing reporting platforms for agency searches, placing Swydo fourth out of six agencies. When we asked both ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Swydo appeared in three of the four answers and was the fourth most recommended of the six.
Swydo is the fourth most searched of 6 competitors and the fourth most recommended in the AI answers we collected.
Looker StudioShare of searches 82.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
AgencyAnalyticsShare of searches 7.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
DataboxShare of searches 5.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
SwydoShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
DashThisShare of searches 0.93%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Swydo is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- AgencyAnalytics1st
- Looker Studio2nd
- DashThis3rd
- Swydo4th
Whatagraph5th- Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Swydo compared with other New Zealand marketing reporting platforms for agencies?
Share of searches by month for Looker Studio, AgencyAnalytics, Databox, Swydo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.2% | 1.8K | 0% | -2 points | |
| 2, held 2nd | 7.9% | 170 | +21.4% | +1.2 points | |
| 3, held 3rd | 5.1% | 110 | +57.1% | +1.8 points | |
| 4, held 4th | 3.3% | 70 | 0% | -0.1 points | |
| 5, held 5th | 0.93% | 20 | -33.3% | -0.5 points | |
| 6, held 6th | 0.47% | 10 | -50% | -0.5 points |
82.2%
Held 1st. 1.8K estimated branded searches, 0% vs prior month. Share -2 points.
7.9%
Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
3.
Databox5.1%
Held 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +1.8 points.
4.
Swydo3.3%
Held 4th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
DashThis0.93%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
0.47%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.
Compare popularity between Swydo and its closest rivals
Every comparison with Swydo
5 comparisons
How has branded search demand for Swydo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Swydo in New Zealand fell from 90 to 70.
- Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 5.1% in August 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending October 2026, Swydo fell from 3rd to 4th among marketing reporting platforms for agencies in New Zealand.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
6 changes
In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.
In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%.
In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%.
Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.
How are Swydo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Swydo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- swydo
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