Looker Studio vs Swydo:Which is more popular in New Zealand?
In October 2026, Looker Studio had more branded searches than Swydo among marketing reporting platforms for agencies in New Zealand. Looker Studio had about 1,760 branded searches, while Swydo had 70. Looker Studio made up 82.2% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Looker Studio appeared in all four answers and Swydo in three. Looker Studio was mentioned before Swydo in three out of four answers.
Who do people search for more?
Looker Studio, about 25 searches for every 1 for Swydo
Who does AI mention more?
Looker Studio, mentioned in every answer we collected
Who does AI recommend more?
Looker Studio, named ahead of Swydo in 3 of 4 answers
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Looker Studio appeared in all four answers. Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Looker Studio was listed before Swydo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st- Looker Studio2nd
DashThis3rd
Swydo4th
Whatagraph5th
Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Looker Studio or Swydo more popular in search?
This chart shows how often people search Google for Looker Studio and Swydo by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Looker Studio, Swydo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for Looker Studio and Swydo changed in New Zealand over the last 12 months?
3 findings
- Looker Studio was ahead of Swydo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 87.2% to 82.2%, and its estimated monthly branded searches moved from 2.6K to 1.8K.
- Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.
Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.
How are Looker Studio’s and Swydo’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Looker Studio’s and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
2 branded search terms
- looker studio
- lookerstudio
Swydo
1 branded search term
- swydo
Other head-to-heads among marketing reporting platforms for agencies
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