Brandwave

How popular isLooker Studio?

In October 2026, people searched for Looker Studio by name about 1,830 times in New Zealand, a 31.5% decrease from the previous year. These searches made up 82.2% of all New Zealand marketing reporting platforms for agency searches, placing Looker Studio first out of six agencies. When we asked both ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Looker Studio appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Looker Studio is the most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Looker StudioShare of searches 82.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. AgencyAnalyticsShare of searches 7.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. DataboxShare of searches 5.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. SwydoShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. DashThisShare of searches 0.93%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Looker Studio appeared in all four answers. Looker Studio is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AgencyAnalytics1st
  2. Looker Studio2nd
  3. DashThis3rd
  4. Swydo4th
  5. Whatagraph5th
  6. Databox6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about marketing reporting platforms for agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Looker Studio compared with other New Zealand marketing reporting platforms for agencies?

Looker Studio against marketing reporting platforms for agencies in New Zealand, by month

Share of searches by month for Looker Studio, AgencyAnalytics, Databox, Swydo. The figures are in the table below the chart.

View monthly share of searches table
MonthLooker StudioAgencyAnalyticsDataboxSwydoDashThisWhatagraph
Nov 202587.2%5.7%2.3%3%1%0.67%
Dec 202587.1%5.4%3.5%2%0.99%0.99%
Jan 202682.6%7%3.7%3.7%1.7%1.2%
Feb 202684%5.9%4.6%3.8%0.84%0.84%
Mar 202685.2%5.6%4.6%3%0.98%0.66%
Apr 202685%6.9%3.6%2.3%1.3%0.98%
May 202687.8%5.7%2.4%2.4%1%0.68%
Jun 202686.4%5.6%3%3%1%1%
Jul 202687%4.8%3%3%1.3%0.87%
Aug 202682.2%6.5%4.2%5.1%1.4%0.47%
Sep 202684.2%6.7%3.3%3.3%1.4%0.96%
Oct 202682.2%7.9%5.1%3.3%0.93%0.47%

  1. 1.Looker Studio

    82.2%

    Held 1st. 1.8K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.AgencyAnalytics

    7.9%

    Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.

  3. 3.Databox

    5.1%

    Held 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +1.8 points.

  4. 4.Swydo

    3.3%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.DashThis

    0.93%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  6. 6.Whatagraph

    0.47%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Looker Studio and its closest rivals

Every comparison with Looker Studio

10 comparisons

How has branded search demand for Looker Studio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Looker Studio in New Zealand fell from 2.7K to 1.8K.
  • Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand decreased from 87.2% to 82.2%.
  • Across the 12 months ending October 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies in New Zealand peaked at 87.8% in May 2026 and was lowest at 82.2% in August 2026.

How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?

6 changes

  1. In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%.

  2. In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%.

  3. In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%.

  4. In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%.

  5. Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

  6. Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.

How are Looker Studio’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Looker Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • looker studio
  • looker studio bi
  • looker studio dashboard
  • looker studio reports
  • lookerstudio
  • lookerstudio dashboard

How the Brand Demand Index is measured

Do you work for Looker Studio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Looker Studio compete?

Looker Studio is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business intelligence tools2nd of 68.8%Show ranking
Marketing reporting platforms for agencies1st of 682.2%Shown above
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Is Looker Studio your brand?

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