Looker Studio vs Tableau:Which is more popular by branded search in New Zealand?
In August 2026, Tableau had more branded searches than Looker Studio among business intelligence tools in New Zealand. Tableau was estimated to have 1.4K branded searches compared to Looker Studio’s 1K, and held an 11.2% Share of Search versus Looker Studio’s 8%.
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Which is more popular in search, Looker Studio or Tableau?
Compare the BI and data visualisation tools New Zealand teams report with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tableau, Looker Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Tableau | Looker Studio | Qlik | Metabase |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 10.8% | 9.5% | 4.7% | 2.2% |
| Nov 2025 | 73.4% | 11.1% | 9.6% | 3.7% | 2.2% |
| Dec 2025 | 75.4% | 10% | 9% | 3.6% | 2% |
| Jan 2026 | 72.2% | 10.5% | 11.4% | 3.7% | 2.2% |
| Feb 2026 | 73.2% | 11.4% | 9.6% | 3.6% | 2.3% |
| Mar 2026 | 72.3% | 11.7% | 10% | 3.3% | 2.7% |
| Apr 2026 | 72.2% | 11.3% | 9.7% | 4% | 2.8% |
| May 2026 | 71.9% | 13.3% | 8.7% | 3.5% | 2.5% |
| Jun 2026 | 79.2% | 7.6% | 7.8% | 3.2% | 2.2% |
| Jul 2026 | 75.4% | 9.6% | 8.8% | 3.9% | 2.3% |
| Aug 2026 | 73% | 11.2% | 8% | 4.4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Looker Studio and Tableau comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Looker Studio took it in January 2026, Tableau took it in February 2026, Looker Studio took it in June 2026, Tableau took it in July 2026.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand moved from 9.5% to 8%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools in New Zealand moved from 10.8% to 11.2%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand business intelligence tools in August 2026?
2 changes
In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%.
In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Looker Studio’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
6 branded search terms
- looker studio
- looker studio bi
- looker studio dashboard
- looker studio reports
- lookerstudio
- lookerstudio dashboard
Tableau
9 branded search terms
- tableau
- tableau bi
- tableau com
- tableau dashboard
- tableau data visualisation
- tableau near me
- tableau nz
- tableau online
- tableau reports
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.