Looker Studio vs Power BI:Which is more popular by branded search in New Zealand?
In August 2026, Power BI had more branded searches than Looker Studio among business intelligence tools in New Zealand. Power BI was estimated to have 9.2K branded searches compared to Looker Studio’s 1K, and held a 73% Share of Search versus Looker Studio’s 8%.
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Which is more popular in search, Looker Studio or Power BI?
Compare the BI and data visualisation tools New Zealand teams report with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Power BI, Looker Studio. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Tableau | Looker Studio | Qlik | Metabase |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 10.8% | 9.5% | 4.7% | 2.2% |
| Nov 2025 | 73.4% | 11.1% | 9.6% | 3.7% | 2.2% |
| Dec 2025 | 75.4% | 10% | 9% | 3.6% | 2% |
| Jan 2026 | 72.2% | 10.5% | 11.4% | 3.7% | 2.2% |
| Feb 2026 | 73.2% | 11.4% | 9.6% | 3.6% | 2.3% |
| Mar 2026 | 72.3% | 11.7% | 10% | 3.3% | 2.7% |
| Apr 2026 | 72.2% | 11.3% | 9.7% | 4% | 2.8% |
| May 2026 | 71.9% | 13.3% | 8.7% | 3.5% | 2.5% |
| Jun 2026 | 79.2% | 7.6% | 7.8% | 3.2% | 2.2% |
| Jul 2026 | 75.4% | 9.6% | 8.8% | 3.9% | 2.3% |
| Aug 2026 | 73% | 11.2% | 8% | 4.4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Looker Studio and Power BI comparison changed over the last 12 months?
3 findings
- Power BI was ahead of Looker Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand moved from 9.5% to 8%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 11 months ending August 2026, Power BI’s estimated Share of Search among business intelligence tools in New Zealand moved from 72.8% to 73%, and its estimated monthly branded searches moved from 9.3K to 9.2K.
How did search popularity change for New Zealand business intelligence tools in August 2026?
2 changes
In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%.
In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Looker Studio’s and Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
6 branded search terms
- looker studio
- looker studio bi
- looker studio dashboard
- looker studio reports
- lookerstudio
- lookerstudio dashboard
Power BI
16 branded search terms
- power bi application
- power bi bi
- power bi consulting
- power bi dashboard
- power bi data visualisation
- power bi nz
- power bi online
- power bi pricing
- power bi professional
- power bi reporting
- power bi service
- power bi web
- power bi what is
- powerbi
- powerbi bi
- powerbi dashboard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.