Looker Studio vs Qlik:Which is more popular by branded search in New Zealand?
In August 2026, Looker Studio had more branded searches than Qlik among business intelligence tools in New Zealand. Looker Studio was estimated to have 1K branded searches compared to Qlik’s 550, and held an 8% Share of Search versus Qlik’s 4.4%.
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Which is more popular in search, Looker Studio or Qlik?
Compare the BI and data visualisation tools New Zealand teams report with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Looker Studio, Qlik. The figures are in the table below the chart.
View monthly share of search table
| Month | Power BI | Tableau | Looker Studio | Qlik | Metabase |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 10.8% | 9.5% | 4.7% | 2.2% |
| Nov 2025 | 73.4% | 11.1% | 9.6% | 3.7% | 2.2% |
| Dec 2025 | 75.4% | 10% | 9% | 3.6% | 2% |
| Jan 2026 | 72.2% | 10.5% | 11.4% | 3.7% | 2.2% |
| Feb 2026 | 73.2% | 11.4% | 9.6% | 3.6% | 2.3% |
| Mar 2026 | 72.3% | 11.7% | 10% | 3.3% | 2.7% |
| Apr 2026 | 72.2% | 11.3% | 9.7% | 4% | 2.8% |
| May 2026 | 71.9% | 13.3% | 8.7% | 3.5% | 2.5% |
| Jun 2026 | 79.2% | 7.6% | 7.8% | 3.2% | 2.2% |
| Jul 2026 | 75.4% | 9.6% | 8.8% | 3.9% | 2.3% |
| Aug 2026 | 73% | 11.2% | 8% | 4.4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Looker Studio and Qlik comparison changed over the last 12 months?
3 findings
- Looker Studio was ahead of Qlik in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker Studio’s estimated Share of Search among business intelligence tools in New Zealand moved from 9.5% to 8%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 600 to 550.
How did search popularity change for New Zealand business intelligence tools in August 2026?
1 change
In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Looker Studio’s and Qlik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Looker Studio
6 branded search terms
- looker studio
- looker studio bi
- looker studio dashboard
- looker studio reports
- lookerstudio
- lookerstudio dashboard
Qlik
9 branded search terms
- qlik
- qlik bi
- qlik com
- qlik data visualisation
- qlik nz
- qlik online
- qlik qlikview
- qlik reports
- qlik sense
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.