Brandwave

How popular isPower BI?

In October 2026, people searched for Power BI by name about 16,800 times in New Zealand, about the same as the previous year. These searches made up 80.7% of all New Zealand business intelligence tool searches, placing Power BI first out of six tools. When we asked both ChatGPT and Google AI Overviews about business intelligence tools, Power BI appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Power BI is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Power BIShare of searches 80.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Looker StudioShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TableauShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. QlikShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MetabaseShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top business intelligence tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Power BI appeared in all five answers. Power BI is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Power BI1st
  2. Tableau2nd
  3. Looker Studio3rd
  4. Qlik4th
  5. Metabase5th
  6. ThoughtSpot6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker Studio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qlik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about business intelligence tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Power BI compared with other New Zealand business intelligence tools?

Power BI against business intelligence tools in New Zealand, by month

Share of searches by month for Power BI, Looker Studio, Tableau, Qlik. The figures are in the table below the chart.

View monthly share of searches table
MonthPower BILooker StudioTableauQlikMetabaseThoughtSpot
Nov 202577.8%12.3%6.3%2%1.3%0.23%
Dec 202580.3%10.7%5.5%2.1%1.1%0.18%
Jan 202678.5%11.9%6.1%2.1%1.3%0.12%
Feb 202679.9%9.9%6.6%2.1%1.3%0.14%
Mar 202679.3%10.3%6.8%1.9%1.6%0.08%
Apr 202677.1%12.4%6.4%2.2%1.6%0.32%
May 202676%12%8.1%2.1%1.5%0.23%
Jun 202681.3%10.6%4.6%1.9%1.4%0.16%
Jul 202680.7%10%5.5%2.3%1.4%0.14%
Aug 202679.9%8.7%6.6%2.6%2%0.19%
Sep 202679%8.5%6.4%2.5%3.5%0.14%
Oct 202680.7%8.8%6.5%2.6%1.3%0.1%

  1. 1.Power BI

    80.7%

    Held 1st. 16.8K estimated branded searches, -0.3% vs prior month. Share +1.7 points.

  2. 2.Looker Studio

    8.8%

    Held 2nd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.Tableau

    6.5%

    Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share +0.1 points.

  4. 4.Qlik

    2.6%

    Moved from 5th to 4th. 540 estimated branded searches, +1.9% vs prior month. Share +0.1 points.

  5. 5.Metabase

    1.3%

    Moved from 4th to 5th. 280 estimated branded searches, -62.2% vs prior month. Share -2.1 points.

  6. 6.ThoughtSpot

    0.1%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Power BI and its closest rivals

Every comparison with Power BI

5 comparisons

How has branded search demand for Power BI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Power BI in New Zealand held steady at 16.8K.
  • Across the 12 months ending October 2026, Power BI’s share of searches among business intelligence tools in New Zealand increased from 77.8% to 80.7%.
  • Across the 12 months ending October 2026, Power BI’s share of searches among business intelligence tools in New Zealand peaked at 81.3% in June 2026 and was lowest at 76% in May 2026.

How did search popularity change for New Zealand business intelligence tools in October 2026?

5 changes

  1. In October 2026, Power BI gained share of searches among business intelligence tools in New Zealand, from 79% to 80.7%.

  2. In October 2026, Metabase lost share of searches among business intelligence tools in New Zealand, from 3.5% to 1.3%.

  3. In October 2026, Qlik rose from 5th to 4th among business intelligence tools in New Zealand.

  4. Estimated monthly branded searches for ThoughtSpot in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

  5. Estimated monthly branded searches for Looker Studio in New Zealand fell 31.5% over 12 measured months, from 2.7K to 1.8K in October 2026.

How are Power BI’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • power bi application
  • power bi bi
  • power bi consulting
  • power bi dashboard
  • power bi reporting
  • power bi service
  • power bi web
  • powerbi
  • powerbi bi
  • powerbi dashboard

How the Brand Demand Index is measured

Who owns Power BI?

Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Power BI? To request corrections or removal please contact us via our support page and we will be happy to assist.

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