Brandwave

How popular isTableau in search?

In August 2026, there were an estimated 1.4K branded searches for Tableau in New Zealand which held steady over the last 11 months. Tableau holds 11.2% estimated Share of Search among New Zealand business intelligence tools and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Power BI73%
  2. Tableau11.2%
  3. Looker Studio8%
  4. Qlik4.4%
  5. Metabase3.3%
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Which business intelligence tools compete with Tableau?

Tableau against business intelligence tools in New Zealand, by month

Share of Search by month for Power BI, Tableau, Looker Studio, Qlik, Metabase. The figures are in the table below the chart.

View monthly share of search table
MonthPower BITableauLooker StudioQlikMetabase
Oct 202572.8%10.8%9.5%4.7%2.2%
Nov 202573.4%11.1%9.6%3.7%2.2%
Dec 202575.4%10%9%3.6%2%
Jan 202672.2%10.5%11.4%3.7%2.2%
Feb 202673.2%11.4%9.6%3.6%2.3%
Mar 202672.3%11.7%10%3.3%2.7%
Apr 202672.2%11.3%9.7%4%2.8%
May 202671.9%13.3%8.7%3.5%2.5%
Jun 202679.2%7.6%7.8%3.2%2.2%
Jul 202675.4%9.6%8.8%3.9%2.3%
Aug 202673%11.2%8%4.4%3.3%
Sep 2026—————

  1. 1.Power BI

    73%

    held 1st · 9.2K estimated branded searches · +1.1% vs prior month · -2.4 points

  2. 2.Tableau

    11.2%

    held 2nd · 1.4K estimated branded searches · +22.6% vs prior month · +1.7 points

  3. 3.Looker Studio

    8%

    held 3rd · 1K estimated branded searches · -4.7% vs prior month · -0.8 points

  4. 4.Qlik

    4.4%

    held 4th · 550 estimated branded searches · +17% vs prior month · +0.5 points

  5. 5.Metabase

    3.3%

    held 5th · 420 estimated branded searches · +50% vs prior month · +1 points

Compare search popularity between Tableau and its closest rivals

How has branded search demand for Tableau changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tableau in New Zealand held steady at 1.4K.
  • Across the 11 months ending August 2026, Tableau’s estimated Share of Search among business intelligence tools in New Zealand peaked at 13.3% in May 2026 and was lowest at 7.6% in June 2026.

How did search popularity change for New Zealand business intelligence tools in August 2026?

  1. In August 2026, Tableau gained estimated Share of Search among business intelligence tools in New Zealand, from 9.6% to 11.2%.

  2. In August 2026, Metabase gained estimated Share of Search among business intelligence tools in New Zealand, from 2.3% to 3.3%.

  3. In August 2026, Power BI lost estimated Share of Search among business intelligence tools in New Zealand, from 75.4% to 73%.

  4. In August 2026, Looker Studio lost estimated Share of Search among business intelligence tools in New Zealand, from 8.8% to 8%.

How is Tableau measured?

Brandwave collects information about searches that people make online using Tableau’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • tableau
  • tableau bi
  • tableau com
  • tableau dashboard
  • tableau data visualisation
  • tableau near me
  • tableau nz
  • tableau online
  • tableau reports

Do you work for Tableau? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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