Swydo vs Whatagraph:Which is more popular in New Zealand?
In October 2026, Swydo had more branded searches than Whatagraph among marketing reporting platforms for agencies in New Zealand. Swydo had about 70 branded searches, while Whatagraph had 10. Swydo made up 3.3% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about marketing reporting platforms for agencies, Swydo and Whatagraph each appeared in three of the four answers. Swydo was mentioned before Whatagraph in three out of four answers.
Who do people search for more?
Swydo, about 7 searches for every 1 for Whatagraph
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Swydo, named ahead of Whatagraph in 3 of 4 answers
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Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Swydo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Whatagraph was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Swydo was listed before Whatagraph in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
AgencyAnalytics1st
Looker Studio2nd
DashThis3rd- Swydo4th
Whatagraph5th
Databox6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Looker Studio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AgencyAnalytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DashThis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swydo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Whatagraph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Databox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about marketing reporting platforms for agencies
4 answers
Asked ChatGPT
“Which marketing agency reporting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing agency reporting platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing agency reporting platform in New Zealand for a small agency?”
Searched Google, AI Overview
“marketing reporting platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing dashboard software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Swydo or Whatagraph more popular in search?
This chart shows how often people search Google for Swydo and Whatagraph by name. Each line represents a brand's share of searches for all six marketing reporting platforms for agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Swydo, Whatagraph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Looker Studio | AgencyAnalytics | Databox | Swydo | DashThis | Whatagraph |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.2% | 5.7% | 2.3% | 3% | 1% | 0.67% |
| Dec 2025 | 87.1% | 5.4% | 3.5% | 2% | 0.99% | 0.99% |
| Jan 2026 | 82.6% | 7% | 3.7% | 3.7% | 1.7% | 1.2% |
| Feb 2026 | 84% | 5.9% | 4.6% | 3.8% | 0.84% | 0.84% |
| Mar 2026 | 85.2% | 5.6% | 4.6% | 3% | 0.98% | 0.66% |
| Apr 2026 | 85% | 6.9% | 3.6% | 2.3% | 1.3% | 0.98% |
| May 2026 | 87.8% | 5.7% | 2.4% | 2.4% | 1% | 0.68% |
| Jun 2026 | 86.4% | 5.6% | 3% | 3% | 1% | 1% |
| Jul 2026 | 87% | 4.8% | 3% | 3% | 1.3% | 0.87% |
| Aug 2026 | 82.2% | 6.5% | 4.2% | 5.1% | 1.4% | 0.47% |
| Sep 2026 | 84.2% | 6.7% | 3.3% | 3.3% | 1.4% | 0.96% |
| Oct 2026 | 82.2% | 7.9% | 5.1% | 3.3% | 0.93% | 0.47% |
How has branded search for Swydo and Whatagraph changed in New Zealand over the last 12 months?
3 findings
- Swydo was ahead of Whatagraph in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Swydo’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending October 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies in New Zealand moved from 0.67% to 0.47%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026?
2 changes
Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026.
How are Swydo’s and Whatagraph’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swydo’s and Whatagraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swydo
1 branded search term
- swydo
Whatagraph
1 branded search term
- whatagraph
Other head-to-heads among marketing reporting platforms for agencies
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