How popular isMatomo in search?
In August 2026, there were an estimated 150 branded searches for Matomo in New Zealand which is down 34.8% over the last 11 months. Matomo holds 1.3% estimated Share of Search among New Zealand web analytics tools and is ranked 5th of 7 competitors for search popularity.
Google Analytics82.9%Microsoft Clarity6.2%
PostHog6.2%Hotjar2.4%
Matomo1.3%
Mixpanel1%
Amplitude0.08%
Follow Matomo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which web analytics tools compete with Matomo?
Share of Search by month for Google Analytics, Microsoft Clarity, PostHog, Hotjar, Matomo. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 9.9K | +1% | +0.6 points | |
| 2, held 2nd | 6.2% | 740 | -2.6% | -0.2 points | |
| 3, held 3rd | 6.2% | 740 | 0% | 0 points | |
| 4, held 4th | 2.4% | 290 | -3.3% | -0.1 points | |
| 5, moved from 6th to 5th | 1.3% | 150 | +25% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1% | 120 | -29.4% | -0.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.08% | 10 | -50% | -0.1 points |
82.9%
held 1st · 9.9K estimated branded searches · +1% vs prior month · +0.6 points
6.2%
held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.2 points
3.
PostHog6.2%
held 3rd · 740 estimated branded searches · 0% vs prior month · 0 points
4.
2.4%
held 4th · 290 estimated branded searches · -3.3% vs prior month · -0.1 points
5.
Matomo1.3%
moved from 6th to 5th · 150 estimated branded searches · +25% vs prior month · +0.2 points
6.
Mixpanel1%
moved from 5th to 6th · 120 estimated branded searches · -29.4% vs prior month · -0.4 points
0.08%
held 7th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Matomo and its closest rivals
How has branded search demand for Matomo changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Matomo in New Zealand fell from 230 to 150.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand peaked at 2.1% in March 2026 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
How did search popularity change for New Zealand web analytics tools in August 2026?
6 changes
In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.
How is Matomo measured?
Brandwave collects information about searches that people make online using Matomo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- matomo
- matomo analytics
- matomo heatmap
- matomo near me
- matomo new zealand
- matomo nz
- matomo org
- matomo tracking
Do you work for Matomo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Matomo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.