Amplitude vs Hotjar:Which is more popular by branded search in New Zealand?
In August 2026, Hotjar had more branded searches than Amplitude among web analytics tools in New Zealand. Hotjar was estimated to have 290 branded searches compared to Amplitude’s 10, and held a 2.4% Share of Search versus Amplitude’s 0.08%.
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Which is more popular in search, Amplitude or Hotjar?
Compare the website and product analytics tools New Zealand marketers measure with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hotjar, Amplitude. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Analytics | Microsoft Clarity | PostHog | Hotjar | Matomo | Mixpanel | Amplitude |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 4.3% | 4.3% | 5.5% | 2% | 2.5% | 0.35% |
| Nov 2025 | 79.6% | 4.1% | 4.3% | 5.1% | 1.6% | 5.1% | 0.08% |
| Dec 2025 | 79.4% | 4.3% | 5.2% | 4.4% | 1.8% | 4.4% | 0.38% |
| Jan 2026 | 80.9% | 5.1% | 5.2% | 4.4% | 1.5% | 2.8% | 0.1% |
| Feb 2026 | 82.1% | 6.3% | 4.3% | 3.8% | 1.8% | 1.7% | 0.21% |
| Mar 2026 | 85.4% | 4.6% | 4.7% | 2.3% | 2.1% | 0.9% | 0.15% |
| Apr 2026 | 83.9% | 6.6% | 3.6% | 2.7% | 1.6% | 1.4% | 0.17% |
| May 2026 | 85.3% | 5.3% | 4.4% | 2.8% | 1% | 1.1% | 0.09% |
| Jun 2026 | 80.8% | 5.7% | 7.1% | 3.4% | 1.3% | 1.6% | 0.08% |
| Jul 2026 | 82.4% | 6.4% | 6.2% | 2.5% | 1% | 1.4% | 0.17% |
| Aug 2026 | 82.9% | 6.2% | 6.2% | 2.4% | 1.3% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Amplitude and Hotjar comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Amplitude in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among web analytics tools in New Zealand moved from 0.35% to 0.08%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 630 to 290.
How did search popularity change for New Zealand web analytics tools in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Amplitude’s and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.