Brandwave

Contentsquare vs Microsoft Clarity:Which is more popular?

In September 2026, Microsoft Clarity had more branded searches than Contentsquare among heatmap and session replay tools in New Zealand. Microsoft Clarity had about 590 branded searches, while Contentsquare had 70. Microsoft Clarity made up 33.9% of all heatmap and session replay tool searches we track, and Contentsquare accounted for 4%. When we asked ChatGPT and Google AI Overviews about heatmap and session replay tools, Microsoft Clarity appeared in four of the five answers and Contentsquare in three. Microsoft Clarity was mentioned before Contentsquare in every answer.

Among heatmap and session replay tools in New Zealand in September 2026

Who do people search for more?

Microsoft Clarity, about 8 searches for every 1 for Contentsquare

Microsoft Clarity 590 searchesContentsquare 70 searches

Who does AI mention more?

Microsoft Clarity, mentioned in 4 of 5 answers, Contentsquare in 3

Microsoft Clarity in 4 of 5Contentsquare in 3 of 5

Who does AI recommend more?

Microsoft Clarity, named ahead of Contentsquare in every answer

Microsoft Clarity first in 4Contentsquare never first

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Top heatmap and session replay tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Clarity was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Contentsquare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Clarity was listed before Contentsquare in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Clarity1st
  2. Contentsquare2nd
  3. Hotjar3rd
  4. PostHog4th
  5. Mouseflow5th
  6. Fullstory6th
  7. Lucky Orange7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotjar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contentsquare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mouseflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucky Orange1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fullstory1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heatmap and session replay tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Contentsquare or Microsoft Clarity more popular in search?

This chart shows how often people search Google for Contentsquare and Microsoft Clarity by name. Each line represents a brand's share of searches for all seven heatmap and session replay tools we track, month by month, from searches in New Zealand.

Contentsquare and Microsoft Clarity among heatmap and session replay tools in New Zealand, by month

Share of searches by month for Microsoft Clarity, Contentsquare. The figures are in the table below the chart.

View monthly share of searches table
MonthPostHogMicrosoft ClarityHotjarContentsquareLucky OrangeFullstoryMouseflow
Oct 202527.9%27.9%34.3%2.3%2.3%4.1%1.2%
Nov 202523.9%29.4%36.2%3.1%2.5%3.1%1.8%
Dec 202533.6%27.6%27.6%3.4%1.7%4.3%1.7%
Jan 202632.2%32.2%26.2%3.4%2%3.4%0.67%
Feb 202626.7%40.4%21.9%4.1%3.4%2.1%1.4%
Mar 202636.4%36.4%16%3.1%4.9%1.9%1.2%
Apr 202625.2%46.5%16.8%4.5%3.2%1.9%1.9%
May 202632.4%39.9%17.6%4.7%2%2%1.4%
Jun 202640.4%33%17.9%3.2%1.8%2.3%1.4%
Jul 202639.8%39.8%14.4%2.8%1.7%1.1%0.55%
Aug 202638.1%38.1%13.8%2.6%3.7%2.1%1.6%
Sep 202641.4%33.9%14.9%4%2.3%1.7%1.7%

How has the Contentsquare and Microsoft Clarity comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand heatmap and session replay tools in September 2026?

3 changes

  1. In September 2026, PostHog overtook Microsoft Clarity to become the leader among heatmap and session replay tools in New Zealand, with 41.4% of the searches.

  2. In September 2026, Contentsquare overtook Lucky Orange to rank 4th among heatmap and session replay tools in New Zealand, with 4% of the searches.

  3. In September 2026, Microsoft Clarity lost share of searches among heatmap and session replay tools in New Zealand, from 38.1% to 33.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Contentsquare’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contentsquare

2 branded search terms

  • contentsquare
  • contentsquare analytics

Microsoft Clarity

2 branded search terms

  • microsoft clarity
  • microsoftclarity

How the Brand Demand Index is measured

Other head-to-heads among heatmap and session replay tools

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